TD Canada says “thank you” to customers in a viral video.

Kaitlynn Crane 07/30/14 - 8:14 pm

Saying “thank you” is a simple action. It’s quick. It’s easy. It’s protocol. These days, brands should be thanking their fans after every interaction, and most do. They verbalize a polite and proper “thank you” and then send customers on their way, but there are a few brands who choose to do more. TD Canada is one of those brands taking “thank you” to the next level—and we love it.

This week, TD Canada released a video (that’s since gone viral) of customers all across the country stepping up to one of their ATMs to make a financial transaction and discovering that the ATM had been transformed into something different—an Automatic Thanking Machine.

Each ATM interaction was tailored specifically to the customer, in which the ATM knew personal things that each person was struggling with. Then, they gave each person a gift to make their struggles a little easier, including everything from throwing the first pitch at a baseball game to an all-expense paid trip to Disneyland.

Ultimately, this is the type of campaign we love—one that tugs at our heartstrings, does good for others and raises an incredible amount of awareness and respect for the brand. So, while TD Canada is thanking its fans, we’d like to thank TD Canada for all of their efforts and for giving us a new video to admire.

What are your thoughts about the video?

Blog Category: Branding

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