In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s n … Read more

“Do you wanna build a…” brand story? It doesn’t have to be a different story. It just needs to be told on multiple screens, says Hollywood director. In fact, consumers love stories, especially when th … Read more

Authenticity. Thought leaders. Natural. Risk-taking. These are the words used to describe successful brand partnerships. Don’t believe us? See what Ryan Seacrest and Usher have to say about the matter … Read more

You don’t know me. This from the disappointed consumer masses who can’t find a decent email offer in their inbox. A First Insight study says consumers are tired of misfired promotions and aren’t afrai … Read more

Instagram is making headlines yet again. This week, it is due to the launch of their new logo and app interface update. While most are responding positively to the new interface as it allows for visua … Read more

“Disrupt yourself!” This was CEB Iconoculture’s Research Director Kate Muhl’s battle cry at the 10th annual CEB Iconoculture Iconosphere. The challenge was tossed into her welcome and used liberally t … Read more

When was the last time a brand made you stop and think? It doesn’t happen often. Brands entertain and affirm, but rarely do they provoke and disrupt. Like Coca-Cola’s “America the Beautiful” ad, the “ … Read more

Did you know brands have egos? According to the Digiday Brand Summit report, brands not have egos, they also have quite a few challenges when it comes to marketing. Like ROI and  budget woes. Man … Read more

Visuals are a major component of social media marketing. According to HubSpot, visual content is more than 40 times more likely to be shared on social media than other types of content. HubSpot also f … Read more

It’s not just consumers who are talking in visuals. Brands are, too. Today, brands are finding more ways to communicate and share their story visually. They’re even inclined as to create their own bra … Read more