Weekly Recap – May 13, 2016

Ellyn Davidson 05/12/16 - 8:28 pm

Instagram is making headlines yet again. This week, it is due to the launch of their new logo and app interface update. While most are responding positively to the new interface as it allows for visual content to stand out even more, others are taking to social media to share their opinions (good and bad) on the new logo. However, this practice isn’t new. Consumers flock to social networks to seek out customer service. And if that isn’t enough to spur your social efforts, maybe the fact that 90 percent of female social users interact with brands digitally via mobile will. Let’s take a look.

DETAILS, please
Instagram logo and app redesign. The visual only platform released a major update this week. What does this mean for visual content?

Report: Ignore customers on social at your own peril. Social media is a two-way conversation between consumers and businesses, but it remains a poor way to get customer service.

How often do women interact with brands digitally? The answer may surprise you.

Meanwhile back at the RANCH
Like awaiting a batch of cookies from mom’s oven…good things come to those who wait. So, here are two promised blogs on some of the insights we learned at Iconosphere 2016. Check it out.

Why brands that make you go “hmm” are winning big. When was the last time a brand made you stop and think? It doesn’t happen often, but some brands do provoke and disrupt. Let’s take a look.

6 things learned at Iconosphere 2016. This year attendees were encouraged to step outside the proverbial box and disrupt themselves to gain new perspective. And that we did. Here’s six things we learned.

THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.

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