You don’t know me. This from the disappointed consumer masses who can’t find a decent email offer in their inbox. A First Insight study says consumers are tired of misfired promotions and aren’t afraid to unsubscribe. Try a lighter touch. And get personal, like Spotify. In December, the music streamer went Jedi, using music meld powers to match listeners to a Star Wars persona. Now Spotify is getting a little Game of Thrones action, celebrating Season 6 with a similar promo. Carpe diem indeed. What happens when a lingerie brand scraps its Photoshop software? Sales get real.
Retailers risking potential email marketing backlash: 82% of consumers feel misunderstood, offers are rarely relevant. A survey by First Insight Inc. reveals that one in four people open marketing campaign emails.
Spotify is celebrating season six of Game of Thrones with a mini-site that matches one’s musical taste to a character from the series. Users head to Spotify-GameOfThrones.com, sign in, and get a playlist and character assignment. “I’m Daenarys, first of my name.”
Since lingerie brand Aerie ditched Photoshopped ads, sales have surged. American Eagle’s Aerie launched a game-changing campaign in 2014. The lingerie brand decided to feature only unairbrushed models in its ads, a move meant to challenge “supermodel standards.”
Meanwhile back at the RANCH
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