Weekly Recap – April 29, 2016

Ellyn Davidson 04/28/16 - 8:20 pm

Did you know brands have egos? According to the Digiday Brand Summit report, brands not have egos, they also have quite a few challenges when it comes to marketing. Like ROI and  budget woes. Many brands are turning to consumer-generated content (CGC) to boost brand value and customer relationships. CGC is everywhere, and so is mobile. Roughly 52 percent of Millennials make purchases on their phone. Digiday has five reasons why your brand should be ready when they call. Check it out.

DETAILS, please

‘Managing egos’: Brands confess their biggest challenges. Building a brand is an exercise in patience and constant adaptation, both internally and externally. Here are seven obstacles brands face.

How consumer-generated content drives brand value (report). Simply interacting with CGC is enough to increase revenue and convert users; brands don’t have to it themselves.

52 percent of millennials make purchases on their phone: 5 reasons to be there when they call. Marketers have to go beyond apps and responsive websites. Here are five reasons to think bigger.

Meanwhile back at the RANCH

As this year rolls on, there seems to be a few healthcare marketing trends that won’t go away. Take a look.

3 healthcare marketing trends on the rise (again). Trends come and go, but these three seem to be sticking around.

THE Topic of conversation

Consumers today prefer their brands authentic. Real. What does that mean and what does it mean for your brand? Download our free whitepaper “3 Rules to Creating an Authentic Brand.


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