Weekly Recap - July 21, 2017

Amazon has officially started a supermarket war. With its recent purchase of Whole Foods, the online behemoth and Walmart are on a mission to take over the grocery industry—brick and mortar and online. Does your brand have a proper mission? Promote it in video to build loyalty. Your brand too can be a YouTube star with these pointers. Maybe even connect with Gen-Z.

DETAILS, Please

Amazon to buy Whole Foods for $13.4 billion. A deal that will instantly transform the company that pioneered online shopping into a merchant with physical outposts in hundreds of neighborhoods across the country.

12 truly inspiring company vision and mission statement examples. Often, the reason we stay loyal to brands is because of their values. The best brands strive to combine physical, emotional, and logical elements into one exceptional customer- and employee- experience.

7 vital elements of a successful YouTube video. YouTube is a marketer’s paradise. The statistics are mind blowing.

Move over Millennials, Gen-Z is now the largest single population segment. According to Nielsen’s new Total Audience report, Millennials and Gen-Z now comprise 48 percent of the total media audience.

Meanwhile, back at the RANCH

5 stats about marketing to Baby Boomers. With a median household income of $40,581, Millennials earn 20 percent less than their Boomer parents did at the same age.

How banks and credit unions can connect to Gen We.  Just because a kid has a bank account, it doesn’t mean she knows how to manage it.

THE Topic of conversation

Communicating with Visuals - Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

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Weekly Recap - July 7, 2017

How did you celebrate Social Media Day? Maybe you made your own Geofilter on Snapchat or organized your new Instagram Archive. Starburst graphic not working hard enough to create urgency? Act now! to accelerate the buyer's journey. When your Facebook ads lack that extra special something, try these hacks. When you want to get more personal, see AI.

DETAILS, Please

June social media news: Snap Map, Twitter revamp & more. June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops.

How to inject urgency into your product pages. Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.

6 hacks that will improve your Facebook ads. Whether you're new to Facebook advertising or you're a "pro," there's always room for improvement and certain hacks that can get you more engagement and conversions.

How will AI affect marketing efforts? More marketers are showing interest in artificial intelligence (AI), but it might be some time before it has a real impact on their business.

Meanwhile, back at the RANCH

Women choose strong over skinny. When Cass Hines, an Australian fitness model shared pics with her 88,000 followers after gaining 18 pounds of muscle, she won twice as many likes as she got from her previous skinny posts. Is strong the new ideal?

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

SHARING is CARING

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Healthcare Checkup - July 2017

From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enough to worry about! Check out how to communicate with them as well as through videos, voice activated search, and patient education.

VITAMIN B&P.

Moms use social media to talk health coverage. Seen hashtags like #IAmAPreexisting Condition and #CSection lately? See why some frustration-venting moms are freaking out over proposed ACHA reform and how your brand might help them.

Healthcare marketing: Making privacy a priority for patients. While we love to share steps walked and medical triumphs, we want absolute control over our personal health data. What should your healthcare brand do to reassure that privacy is an absolute?

5 tips to boost video performance. Yes, video is hot, but only well-done video. Check out how you can make your healthcare videos outshine and out-click your competition.

MARKETING SUPPLEMENTS.

How to market to young Millennials.  It’s not all YOLO for the young Millennial, as this chronically stressed cohort worries about money, employment, even retirement.  Acknowledging and empathizing with their struggles can benefit your brand.

What you need to know about voice activated search and SEO. 50 percent of all searches will be voice activated by 2020. Is your brand ready?

INDUSTRY PULSE.

The Coalition to Protect America’s HealthCare just launched an ad campaign asking senators to protect the estimated 23 million Americans who could lose coverage under the AHCA. Running in 12 key states, the new TV spot queries, “Am I one of the 23 million? Is my family? My best friend?”

How hospitals use data for patient education. Speaking of personal health data, here’s an infographic that illustrates how to maximize data retrieval via pertinent patient education to boost outcomes.

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

Weekly Recap - June 30, 2017

Do your statistics have photos? They should, if you want more views. Facebook. When it comes to ads, you could probably give yourself a boost. Or go all out and spend $100 thousand on your ads, it’s possible. Will Millennials shop more than their parents? Know how the cohort is shaking up the market.

DETAILS, Please

Visual content receives 94 percent more views than text-only marketing. Strong visual content is key to finding success in today’s communications landscape, whether it’s social media, email marketing or content creation.

7 Facebook ads tips boost your ecommerce sales. Want to increase sales? Of course you do. Facebook advertising represents an awesome opportunity to do just that.

What we learned from spending $100k on Facebook ads. When they were suddenly given $100k to spend on Facebook ads, they were positively giddy. And unbelievably nervous.

How Millennials will reshape the luxury market. By 2025, Bain projects that Millennials and Gen Z will account for 45 percent of the global personal luxury goods market.

Meanwhile, back at the RANCH

Moms use social media to talk health coverage. Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience.

7 ways you can write better blog titles. If you don’t like spending hours to think of a four-word title, you’re not alone. Creating a good title is work.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

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7 ways you can write better blog titles.

7 ways you can write better blog titles.

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you want to increase click through rates (CTR) and conquer the search engine results page (SERP), read on.

  1. Use these words.

    When it comes to the five w’s, headlines with the word “who” generate a 22 percent higher CTR than those without it. Clarification can also boost CTR. Bracketed clarification in your title, such as [Podcast] or [Video] perform 38 percent better than headlines without.

  2. Avoid these words.

    Readers won’t click on “amazing” content because they know it’s probably not. In a world of clickbait, readers are more choosy about what they read. Words like: amazing, magic, best, simple, secret, and trick, saw a decreased CTR. “Tip” saw a CTR drop of 59 percent, and “how to” dropped by 49 percent. Additionally, “why” saw a 37 percent drop.

  3. Don’t lie.

    Of course, this mostly applies to clickbait. Social media sites like Facebook are working to remove fake news and false articles from consumer feeds. While flashy advertisement might get more clicks in the short term, over time it creates a sense of distrust in the consumer. With more people catching on, clickbait could get users to avoid you for life.

  4. Promise something.

    A reader should know exactly what they’re getting from a title. It should give something, something the reader wants, and deliver it. If your topic is way out of left field, make sure you mention it in the title. A study of popular titles like Buzzfeed, Huffington Post and Vox revealed 67 percent contained an unknown new concept.

  5. Use numbers.

    Going along with gifts, numbers help the reader know exactly what to expect. How many tips do you need? Should you include five tips or 26? Surprisingly, odd number tend to increase CTR. In fact, research shows that we struggle to process more than nine items in a row. So nine or seven might be a good way to go.

  6. Make it eight words long.

    Often, we’re told to keep titles short and sweet. Yet an outbrian study showed that titles with eight words received a 21 percent higher CTR compared to other lengths. If you can’t make it eight words exactly, don’t worry. In a HubSpot study, 8-12 word titles got the most Twitter shares and 12-14 words received the most Facebook likes.

  7. Stand out and  fit in.

    “9 ways to improve your SEO.”  Or “How to market to Millennials.” We’ve all seen these before. But does that make these titles old news or seasoned veterans? There’s a tug-of-war with titles: the need to appeal to our audience vs the pull of being artistic. Fortunitely, you can do a little bit of both. You can be accurate and follow these tips while adding some flavor. Keep your brand persona in mind, keep it honest, and keep it fun.

Need more content tips? Take a look at 5 tips to boost video performance and what you need to know about voice activated search and SEO.

Moms use social media to talk health coverage.

Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share it. Fear of losing coverage for your child’s pre-existing medical condition? Promote it.

According to Nielsen research, Generation X (ages 40-52 in 2017) spends the most time on social media: almost seven hours a week versus Millennials, who come in second, with just over six hours a week. Facebook is mom’s channel of choice, with 81 percent using the platform versus 66 percent of dads. Parents, especially moms, interact with their networks frequently. About 94 percent post or comment Facebook regularly.

What’s she posting? Healthcare is always a hot topic with mom on social. She asks about the shelf life of sunscreen, chronicles her 2 a.m. dash to the ER with her wheezing toddler, and invites debate over the best treatments for poison ivy and bug bites. Changes in health—whether positive or negative—are particularly post worthy.

Like the risk of losing healthcare coverage. The fate of the Affordable Care Act (ACA) has moms taking to their worries to social media with hashtags like #IAmAPreexistingCondition and #Csection to vent frustration over losing coverage or higher premiums because they have given birth. Under the American Health Care Act (AHCA)—legislation proposed to replace the ACA—C-sections would be categorized as a pre-existing condition, along with diabetes and congenital heart problems.

Moms are also worried about losing coverage for their families. Some share photos of their children who could die without insurance. Others share their family’s health struggles and openly fret about the impact of policy change.

The ACA/ACHA conversation will continue for months if not years while legislation is considered in Congress. Meanwhile, healthcare will be always be a social media fave. So, what’s a health care provider to do? Participate in the conversation or sit on the sidelines? You may opt to toggle between the two, just don’t ignore mom altogether. She is the undisputed healthcare decision maker in the family. You need her on your side and that means acknowledging her social media activity.

Participate in the conversation.

The topic du jour is the ACA. If you’re a health care provider, chances are your physicians and nurses are already entertaining questions from patients about the ACA. Will I be covered? Will I have to pay more? Your role is to be informative without being political. It may be a tough line to walk, but if you’re not careful you’ll alienate some patients.

Develop a social media plan to keep your team on track. Stick to the hard facts and avoid rumor and innuendo. Your job is to interpret the current policy, not analyze what the impact of proposed legislation. Provide helpful tips and insights into how to use insurance benefits to their full advantage. If and when new legislation is adopted, articulate what if any impact they may experience. Be a guide, a trusted resource that mom can lean on.

Sit on the sidelines.

Just because you can’t contribute to the politics of the day doesn’t mean you should ignore it altogether. Your social media team should monitor the healthcare conversation regularly, providing insights into how consumers are reacting. Think of it as a dynamic, diverse focus group. When people complain of stress, consider content to help families cope in positive ways (yoga, meditation, long walks, etc.). If you work directly with patients, this knowledge will help your team communicate more authentically with them.

In short, mom is freaking out about healthcare coverage right now. She’s commiserating with millions of her compatriots very publicly via her favorite social media channel, Facebook.  If you want to build trust and loyalty with mom, pay attention to what’s keeping her up at night and posting at all hours of the day.

Wendy's gets real. Twitter goes wild. And sales?

Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And at the end of the day, does it even matter? Can sass increase profits?

Exhibit A: Wendy’s bites back.

Wendy’s has a history of playful confrontation (Where’s the beef?). More recently, the fast-food brand used its Twitter account to respond to an unruly customer in early 2017. Their response went viral.

Wendy’s identifies its Twitter voice as a “challenger with charm,” keeping a cool head while not shying away from honesty. When they broke away from the formal PR strategy, consumers ate it up. Instead of friendly jabs at the competition, this brand is taking jabs at consumers.

The outcome

After the first tweet, the fire burned for the next few days as consumers wanted to talk to this new, sassy Wendy.

Image result for wendy's sassy tweets

However, the streak ran for less than a week before Wendy’s Twitter returned to status quo. In this spike, 95 percent of activity came from replying to users. People wanted to interact with a brand, and that’s a beautiful thing.

This isn’t the first audacious act toward consumers. People seem to prefer the humanized voice of Wendy’s, and other brands that dish out ‘real talk.’ Screenshots of customer/brand exchanges could end up on everyone’s Twitter feed, or blogs like ours.

Salt is in the air, but how are the sales? Terrible, actually.

The full report details an almost $100 million drop in Wendy’s revenue from 2016. While this has less to do with tweets and more with fewer company-owned resturants, it proves that cheeky personas aren’t able to save a business. The company has been going through a rough patch as other resturants, like Taco Bell and Subway, take the lead in sales.

What’s next

Why didn’t this work? Well, it’s hard to see a real difference if you only change your strategy for a few days. Over time, the continued sass could lead to a buildup in sales, or maybe none at all. We wouldn’t know, since this tactic is so new for Wendys. Is it even possible on Twitter, where trends come and go so fast no one would be interested in an attitude for that long? Could be.

By April, the company had switched up tactics again. The tag #nuggsforcarter went viral after a young teen went on a mission to get 18 million retweets to win free nuggets for a year.

Like before, this could be a game chagner. Perhaps that is the ultimate creative strategy of Wendy’s: listening. In these instances, they have shifted to pushing for dialogue, rather than pushing messages. How will it reflect in the net quarter? Time will tell.

As of now, things seem to be business as usual for the company. If you want some snide comments from Wendy’s, you’re about six months too late. Yet that doesn’t mean they stopped the sly jokes altogether.

So, what’s this mean for your business? A bit of attitude may not drive up profits, but it may ramp up your brand engagement. If you’re considering adding some spice to your social, go for it. Keep it light and have some fun. You might just grab your two days of fame.

Weekly Recap - June 9, 2017

Can you blog with the big dogs? Is your content cutting it? Maybe your headlines are holding you back. Or your CTA is b-a-d. HubSpot has some ideas. Video! That’s what we thought. If you’re thinking of taking your social pages there, pro tips are a good place to start. Competitors creeping on your prospects with paid search? Learn how to stand your ground. Like Facebook.

DETAILS, Please

The anatomy of a perfect blog post. Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn't worth it.

How to easily create professional-looking videos for 4 popular social media platforms. Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.

How to deal with competitors targeting your brand terms. When it comes to branded bidding wars on Google paid search, things can turn real nasty.

Facebook advertising 2017: Five factors that could rein in future growth. Since 2012, News Feed ads have been the center of Facebook’s business. But the number of ads the company can show there is approaching its upper limit.

Meanwhile, back at the RANCH

To snap or not to snap: the pros and cons of Snapchat. Is Snapchat right for you? Consider the pros and cons.

What you need to know about voice activated search and SEO. Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search.

Healthcare Checkup - June 2017. How can healthcare providers tap into the safety Millennials so crave?

Healthcare marketing: Making privacy a priority for patients. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own terms.

THE Topic of conversation

Millennials - Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

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To snap or not to snap: the pros and cons of Snapchat.

To snap or not to snap: the pros and cons of Snapchat

Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot. Despite the potential gains, only 1 percent of marketers take advantage of the app. While Snapchat is a great way to pull in costumers, others have concern over the product’s limited life span. So, is Snapchat right for you? Consider the pros and cons.

PRO: Experiencing your product.

On Snapchat, it’s all about the experience.  All social media channels allow consumers to interact with your brand. But with Snapchat, they get to see a more laid-back, slice-of-life look to your product. Consumers can experience the buffet at your fundraiser, or the sunny skyline the morning of your work conference. Glances at corporate lifecreate an intimate feel between the business and the consumer. This trust boosts your credibility with Millennials in particular, who value authenticity over content (Forbes).

PRO: Geofilters.                                     

Area-specific filters, or geofilters, cover a geographically bound area known as a geofence. Anyone within the geofence can use your geofilter, and it’s a great way to tell potential customers you’re in the area. A cute design with your logo makes it fun for customers to advertise your business on their Snapchat story. And unlike an ad, participants share their personal experience with your business through selfies and group photos.

Geofilter

PRO: Great for sales and promotions.

Snapping customers directly is a great way to promote sales and other exclusive material. The app also allows the consumer to communicate with you, by either replying to your story or snapping you personally. Additionally, many promotions require consumers to snap themselves with your product. There’s nothing better than having the customer do the advertising for you. One of Starbucks’ original promotions on Snapchat was to snap a pic with their product for a chance to win free Starbucks for life.

Starbucks promotion

CON: Limited audience.

According to Snapchat, the average user is between 12 and 34 years-old. Depending on your company, this may not be your target audience. However, this doesn’t mean Snapchat isn’t worth a shot. Facebook, a site originally for college students, is now used by 62 percent of the adult population. So like any other social media, its usage will only grow as older generations catch up with new technology.

CON: Lack of analytics.

The analytics for Snapchat are still a bit in the works. Unfortunately, there is no like or share feature that lets you measure the success of your content. The only way to interact with viewers is through views and screenshots. There is a breakdown to see who saw each portion or clip of your story, as well as who took a picture of it. These “ratings” are the only source of feedback.

CON: Timing.

While you personally can save your snaps and videos, consumers will only be able to see the content on your story for 24 hours. And because content disappears so quickly, youmight have to upload content daily. The most important thing is to keep your content balanced, leaning more heavily on the interesting than sales.

It’s important to decide whether or not Snapchat fits into your business. Unlike other social media, what makes Snapchat unique is that consumers need to come to you. Unlike an ad, which is brought to the consumer, Snapchat requires the choice of the consumer to click and see your content. This can work to your advantage- getting the customer to say yes to your advertising is the first step to getting them to say yes to your product. And in the online world, it’s those little clicks that matter.

Weekly Recap - May 26, 2017

Got any good Stories? Instagram Stories are expanding to include specific locations and hashtags. Speaking of Instagram, new research shows the social media site is taking off in Europe. Bon voyage. How do you measure a tweet? We’ve got five ideas. There’s also a bit below about avoiding content marketing mistakes. But don’t believe everything you read on the web, especially when it comes to SEO. Cue ominous music.

DETAILS, Please

Instagram just announced two new types of Stories so you can watch forever. Instagram stories just got an upgrade.

5 helpful insights you can find using Twitter Analytics. Analytics can be confusing. Look at some advice from the pros.

5 content marketing mistakes you should avoid to earn more Links. Offline, we don’t like traffic. Online, we do. Here’s how to get more of it.

Bad SEO information: Too easy to find, impossible to escape. The internet is a misleading place, and some SEO information is just plain wrong.

Meanwhile, back at the RANCH

6 top takeaways from Iconosphere 2017. The vibe was strategic, energizing and inspiring. Speakers spouted future-forward ideas, consumer insights and timely research.

How to find a rainbow at the end of a troll storm. Blame it on the anonymity of the internet or the juiced up political environment. Whatever the prompt, trolls are inescapable. Even puppies aren't immune.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper, Why your business should be marketing on Instagram.

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How to find a rainbow at the end of a troll storm.

"That's 2017."

This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website.

Launched in 2016, Money Diaries is a website featuring more than 100 diaries from women who chronicle their spending over a week's time. The writers give an intimate look inside their lives as they share daily choices to work their budgets. Women, mostly Millennial women, are addicted to the site for its authenticity and transparency.

Others love it just to hate it.

Like "Heroic Eye," who wrote this in response to "A Week in New York on a $53,000 Salary:"

"These are not meals. Also, she literally drinks alcohol 6 out of the 7 days she recorded info for this series. There's a hella lot of coffee with not a lot on her stomach (so she can feel awake). And most of the nights she listed, she doesn't get home until 12:30-2:30am (even though the majority of her mornings begin between 7-8am)."

"Fresh Heart" had this to say about the same diary after another reader defended the author.

"Hey — you put it out there in a PUBLIC article, you will get judged. It's not like we're breaking into her apartment and judging her. She wrote it up and published it online for all to read, so shut up. That's asking for judgment."

Blame it on the anonymity of the internet or the juiced up political environment. Whatever the prompt, trolls are inescapable. Even puppies aren't immune. Sofia showed me a YouTube post where a girl proudly introduced her new ball of canine cuddliness. Someone actually accused her of being a cat-hater.

Even puppies aren't safe from trolls.

If puppy posts aren't safe from scrutiny, neither is your brand. If you're on social media or you host a blog, chances are, you've already met a few trolls.

Campbell's sparked a troll frenzy after featuring a real-life gay couple and their toddler son in an ad. A woman named Jessica from the ultra-conservative group "One Million Moms" sparked the feud, posting on Campbell's Facebook page: "I'm so sick of this homosexual agenda, you sell soup… Please take your ad down or you will not have a company anymore!"

Campbell's responded with a statement supporting families of "different configurations, cultures, races and life choices."

Things got really interesting when someone set up a fake Facebook Page "Campbell For Help" to troll the troller. "My word, Jessica. That's quite a leap. While we at Campbell's Kitchen take pride in being empathetic, we are finding it hard to empathize with your vantage point. Would you just prefer we send you some of our classic tomato soup? It's real soup-er?"

Four tactics to tackle trolls.

You can't count on a white knight troll to save your brand from such attacks. So, if you've not already established a plan to manage negative posts, get to it. Your plan should include at least four basic tactics—watch, ignore, engage and employ.

  1. Watch. Take a deep breath and see if any fans come to your defense. There's nothing better than a loyal fan fighting for your honor.

  2. Ignore it. Sometimes the best course of action is to do nothing at all. This is especially true when the troll's comments are especially outlandish. Your followers know the difference between a rant and a true injustice. You're a big brand. You can take a few hits without damaging your reputation. For courage, visit the social media channels of airlines, hospital systems and utility companies. Pacific Gas & Electric didn't engage with the conversation below, however tempting.

  3. Engage with it. When people feel wronged today, they're more likely to post on social media than pick up the phone. If you're in the business of serving customers, your Facebook page is most importantly an extension of your customer service team. Customers expect swift and thoughtful action.

    When your brand is in the wrong, own up to it and use the opportunity to deepen your customer relationships. Kroger gets it. The community managers there are prompt and courteous. The proof is in the posts. Once the team responds, most conversations are wrapped up in a tidy bow. Here's just one of hundreds of recent exchanges:

  4. Learn from it. In addition to vanity metrics—likes, shares, follows—brands should be using social media to manage customer satisfaction and referrals. Your social following is a living, consuming focus group. Use their input to discover flaws and realize opportunities. Find the rainbow at the end of a troll storm. Cue Target.

    When the superstore announced plans to scrub stores of extraneous gender-based signage—boys' toys, girls' bedding, etc.—the trolls marched all over Target's Facebook Page, fuming about political correctness and threatening boycott.

    Target followed up months later with another controversial move, welcoming customers to use the bathroom and fitting room in accordance with their gender identities.The bold move was likely advanced, in part, by the enormous support the retailer received on social after the earlier gender-neutral signage brouhaha. The waters had been tested. They were ready to go full inclusion, knowing full well that it would ignite a vigorous social media debate.

Got a troll nipping at your brand? Use it to the best of your brand's ability. Need help managing your social media channels? These apps are a good start.

Weekly Recap - May 19, 2017

A cute puppy, pretty floral crown and contemplative scientist. No this isn’t a plot to a commercial. These are Instagram’s new lenses. That’s right, lenses. The visual platform took a page out of Snapchat’s book and updated Stories to include these engaging new features. Snapchat’s response? Well, they stepped up their game and added augmented reality features to their world lenses. It’s all about content performance, so says eMarketer. Take a look.

DETAILS, please

Instagram adds 'face filters' to complete its Snapchat transformation. It was bound to happen eventually. 

Snapchat releases sponsored world lenses, allowing brands to augment reality. In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. 

Measuring content performance is a top priority for nearly two-thirds of marketers. Content performance tools measure the impact and effectiveness of content by monitoring engagement, consumption and audience growth.

Meanwhile back at the RANCH

From insights to innovation: Applying creativity to connect the dots. Here are five insights learned at Iconosphere 2017.

Money Diaries is the Millennial woman's Bridget Jones. I wonder what’s in her wallet?

5 things Millennials want from healthcare. America’s largest cohort is no longer a bunch of texting teens.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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