Trends

A great marketing to women campaign that is #awesome, #inspiring, and #brilliant is the #mygirls campaign for Adidas. This global campaign aimed at girls 14-23, with a concentration on 17 year olds, u … Read article

When the Kindle first debuted, it did so with a memorable campaign that featured a woman and used stop motion to tell a story. The idea was to breakthrough in a creative way, as the product at the tim … Read article

A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare s … Read article

I expected cigarette smoke, beer and the sickly, sweet tang of girlie cocktails. And, desperation steeped in sweat. Instead, Las Vegas smelled like rosemary and lavender with a hint of sweet orange. J … Read article

What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual cont … Read article

In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “fl … Read article

Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and … Read article

While driving to my daughter’s martial arts class this week, a bold, new sign on an old downtown fixture caught my attention: Vibe Credit Union. The credit union formerly known as Telcom has joined th … Read article

Yesterday I was able to watch the live conference at which Facebook announced that it is revamping the News Feed. Zuckerberg explained that 50% of content in the average user’s News Feed is compiled o … Read article

Do the ads that play on Pandora while you listen to your favorite playlist pertain to products or brands you are likely to purchase? As advertisers, it’s our job to make sure our client’s ads are bein … Read article