I was in awe the first time I saw Oreo’s Wonderfilled TV spot. Its happy melody and charming lyrics brought me back to my Oreo-filled childhood. The brand created a Wonderfilled Anthem that sets … Read article

Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in.  My father owned two stores and sold to Rite Aid in 1999. … Read article

Selling furniture on Craigslist. Watching a movie on Netflix. Listening to Spotify at work. These simple, everyday activities are all part of something extraordinary – collaborative consumption. Colla … Read article

When it comes to travel, women are in the driver’s seat. Whether by air, land or cruise ship, for business or pleasure, women are doing the research, planning, booking and most likely packing. … Read article

“You must be the change you want to see in the world.”  This is one of my favorite quotes from Mahatma Gandi. For most of us, it is easier said than done, unless you are one of the people participatin … Read article

The MasterCard company website says their target audience is consumers. Every one. But we know that women make 85% of all consumer purchases. They are the shoppers swiping their MasterCard in stores a … Read article

“Human Banking” is a trend in marketing for financial services.  It is not, as I first surmised, the harvesting and storage of human organs.  I guess I’ve watched a few too many dystopic sci … Read article

If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media.  If your Facebook news feed is cluttered with kids’ artwork, graduation … Read article

When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. wo … Read article

Its 48.7 million users – predominantly women with children – get this in spades. They spend hours pinning recipes and clever ways to entertain, filling their virtual closets and bookshelves, and build … Read article