A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Why advertisers are especially excited for Halloween this year.
The rise of in-person interactions has led to a lot of excitement for this fall season… and especially the upcoming holiday. Not only have consumers been enjoying the boost in Halloween spirit after y … Read more
9 Key Takeaways from “The Hospitals That Do Podcast Marketing Right” Webinar
If you were unable to attend this worthwhile SHSMD webinar yesterday, take these few minutes to note the key highlights. Presented in succinct, best-practices podcasting fashion by Bill Klaproth, Dire … Read more
5 dynamics driving insurance companies to digital advertising
To help raise brand awareness, U.S. insurance companies have long since chosen to lead with – and heavily lean on – TV and video, but believe it or not, the gap between digital and traditional adverti … Read more
Standout Social Media Campaign Example #8: Spotify
With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm w … Read more
When will digital video surpass TV? Sooner than you think.
All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To p … Read more
Standout Social Media Campaign Example #7: Tourism Australia
Imagine being able to work in paradise for a year. Imagine finding that opportunity on social media. In 2013, Tourism Australia relaunched a previously successful campaign, The Best Jobs in the World, … Read more
Standout Social Media Campaign Example #6: OREO
Old memories, great friends and… sweet snacks? In 2021, OREO released a tasty twist on a yearbook as part of their creative social media efforts. The post featured Sour Patch Kids, Chips Ahoy, Nutter … Read more
Why cybersecurity is critical in building brand trust.
Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more
Standout Social Media Campaign Example #5: HAP
Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional … Read more
It’s Time to BeReal – A Two-Minute Rundown of the Social Platform
Another social media platform? We know what you’re thinking. But BeReal takes a new stance on social… stripping down the ads, promotions, filters and brand deals so users can be the most authentic ver … Read more
