As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A joke that hits home with viewers gives them … Read article
Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why might just be annoying. But how do you … Read article
About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for Mint Mobile in his voice, use … Read article
When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is increasingly answering “social.” … Read article
In September 2012, Sarah Foley joined Brogan & Partners as an intern. In her 10-year career here, she’s proven herself to be absolutely indispensable – earning the titles of senior art director, partner and now… associate creative director. “Sarah has … Read article
Brogan & Partners’ annual Mystery Trip is quickly approaching. This weekend, we’re taking off to an undisclosed destination with our team members turned friends. As usual, much of the trip is unknown to us. But we’ll share what we do … Read article
According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-millionaires or just watching our boss leave work early in his … Read article
Our community is overflowing with organizations and areas of need. It’s also overflowing with kindness from people willing to lend a hand. Throughout 2022, we encountered so many people and projects that perform critical work in our communities. Organizations that … Read article
How do you keep humor in financial advertising from making your company seem goofy or disrespectful? Answer: You make the humor relatable. TD Bank’s “Unexpectedly Human” campaign nailed this strategy, most notably in the :30 TV spot titled “Password.” Created … Read article
Jazmine Davenport was recently promoted to Account Manager at Brogan & Partners. Jazmine joined our team in 2021 after spending the first part of her career working with children at the Center for Autism and Developmental Disabilities. “We are thrilled … Read article
Advertising became difficult during the pandemic, so companies had to change their methods to continue promoting their products. Many turned to affiliate marketing, especially due to its success on YouTube and social media platforms. Now that we’ve mostly rebounded from … Read article
DnB Nor is Norway’s largest financial services group. Watching this 2011 TV spot, however, you won’t hear a word about their company until the very last frame. Created by two collaborating ad agencies, TRY/APT, the spot opens on a … Read article