When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is increasingly answering “social.” … Read article
In September 2012, Sarah Foley joined Brogan & Partners as an intern. In her 10-year career here, she’s proven herself to be absolutely indispensable – earning the titles of senior art director, partner and now… associate creative director. “Sarah has … Read article
Brogan & Partners’ annual Mystery Trip is quickly approaching. This weekend, we’re taking off to an undisclosed destination with our team members turned friends. As usual, much of the trip is unknown to us. But we’ll share what we do … Read article
According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-millionaires or just watching our boss leave work early in his … Read article
Our community is overflowing with organizations and areas of need. It’s also overflowing with kindness from people willing to lend a hand. Throughout 2022, we encountered so many people and projects that perform critical work in our communities. Organizations that … Read article
How do you keep humor in financial advertising from making your company seem goofy or disrespectful? Answer: You make the humor relatable. TD Bank’s “Unexpectedly Human” campaign nailed this strategy, most notably in the :30 TV spot titled “Password.” Created … Read article
Jazmine Davenport was recently promoted to Account Manager at Brogan & Partners. Jazmine joined our team in 2021 after spending the first part of her career working with children at the Center for Autism and Developmental Disabilities. “We are thrilled … Read article
Advertising became difficult during the pandemic, so companies had to change their methods to continue promoting their products. Many turned to affiliate marketing, especially due to its success on YouTube and social media platforms. Now that we’ve mostly rebounded from … Read article
DnB Nor is Norway’s largest financial services group. Watching this 2011 TV spot, however, you won’t hear a word about their company until the very last frame. Created by two collaborating ad agencies, TRY/APT, the spot opens on a … Read article
Using humor in financial advertising can be tricky. After all, no one wants to trust their money to the First Bank of Wacky. But if done well, humor can connect with potential customers in a way that creates goodwill and … Read article
Apple has more than one billion iPhone users worldwide. So, while advertising is an important factor for the company, they have some freedom to get creative. That’s exactly what they did in one of their most successful, user-generated campaigns, #ShotoniPhone. … Read article
The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide change, what will this season of … Read article