Trends

What exactly is a rock star? Let’s break it down: A “rock” is something that offers support; is solid, secure, stable and strong. A “star” is something celebrated and brilliant; outstanding, effective … Read article

It’s official: Millennials have been universally dubbed “The Foodie Generation.”  The culture surrounding food is changing as today’s youth is placing more and more value on exciting, fresh, gour … Read article

With more than 400 million active users, over 80 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience … Read article

Father’s Day is just around the corner, which means goodbye to Mother’s Day ads and hello again, “Dadvertising:” emotional, heart-warming spots that represent the modern dad. Like Whirlpool Dad. Whirl … Read article

In 2015, nothing is considered official until it’s on social media. So if your brand lacks a strong social media presence, it’s time to invest in it. But this means more than just registering for mult … Read article

What do you get when you combine advanced robotic surgery with a little humor? According to Strategic Health Care Marketing, it’s Advertising Worth Noting, as referenced in an exclusive article on Cov … Read article

Content can be defined as any form of media that shares your branding message. This can be done through photos, video, audio and written posts. All of these mediums can be shared on your social platfo … Read article

On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a cus … Read article

Are you female? Are you between the ages of 25 and 34? Are you living in Detroit? If you fall into any of the groups mentioned above, it’s always been easy for advertisers to target a paid Facebook po … Read article

Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered … Read article