A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Weekly Recap – May 26, 2017
Got any good Stories? Instagram Stories are expanding to include specific locations and hashtags. Speaking of Instagram, new research shows the social media site is taking off in Europe. Bon voyage. H … Read more
How to find a rainbow at the end of a troll storm.
“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more … Read more
6 top takeaways from Iconosphere 2017.
The vibe was strategic, energizing and inspiring. Speakers spouted future-forward ideas, consumer insights and timely research. The result? High level fuel to power successful strategies for our clie … Read more
Weekly Recap – May 19, 2017
A cute puppy, pretty floral crown and contemplative scientist. No this isn’t a plot to a commercial. These are Instagram’s new lenses. That’s right, lenses. The visual platform took a page out of Snap … Read more
5 things Millennials want from healthcare.
America’s largest cohort is no longer a bunch of texting teens. They are adults, adults who are becoming parents and shopping for health insurance. And as Millennials look for healthcare, marketers ne … Read more
Money Diaries is the Millennial woman’s Bridget Jones.
I wonder what’s in her wallet? That’s the gist “Money Diaries” at Refinery29, a New York-based website that publishes the daily personal financial decisions of Millennial women. Think Bridget Jones Di … Read more
From insights to innovation: Applying creativity to connect the dots.
As an advertising creative, my job is to take marketing strategy, marinate it in my brain to cook up fresh, new ideas. I’m a specialist at connecting the dots …making the leap between the empirical, m … Read more
Weekly Recap – May 12, 2017
Click, scroll, banner image, navigation. Is your website user-friendly? Not only is content key but ease of use it too. According to DMN, content is also about user’s experience on your site. Because … Read more
6 ways brands are empowering women in 2017.
In the first quarter of 2017, brands came together on a very similar mission, to empower women. According to CEB Iconoculture research, 63 percent of women say obstacles continue to make it harder for … Read more
Nostalgia marketing is winning with Millennials: How your brand can benefit.
Although they’re often viewed as a tech-savvy and forward-thinking generation, Millennials love an excuse to throw it back to the good ol’ days. They use apps like Timehop to resurface pictures from t … Read more
