You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the pla … Read more

Words matter. But so does tone. When it comes to conversions, which is more important? The answer is in your prospects. Know your audience and the path they take to your door. Need a map? You’re in th … Read more

We’ve heard the stereotypes of young Millennials. But is there any truth to them? According to CEB Iconoculture, this generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in … Read more

Can you blog with the big dogs? Is your content cutting it? Maybe your headlines are holding you back. Or your CTA is b-a-d. HubSpot has some ideas. Video! That’s what we thought. If you’re thinking o … Read more

Privacy. What was once the norm is now a luxury. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own … Read more

How can healthcare providers tap into the safety Millennials so crave? Should you be focusing your mental health campaign at university populations? Or should you stick with the SAD month of January? … Read more

Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search. ComScore predicts that 50 percent of all searches will be voice activated by 2020. Users tend to … Read more

Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot. Despite the potential ga … Read more

Raise your hand if you’d like more people checking out your content. Take a look around. You’re in good company. Every Marketer is looking for that prospect juice. You may find insight in these seven … Read more

There always seems to be a “that time of year.” We know all about winter flu season, Heart Month and World Health Day, but what about other ‘seasons’ that healthcare marketers could capitalize on? To … Read more