When I think of Barbie, I think of childhood. In fact, I can actually see myself sitting in my basement amongst the dream house, the convertible, the closet, and of course, the dolls. Hundreds and hun … Read article

Social media challenges brands to live their values publicly and in real-time. This is a good thing. Embrace your social media channels like Facebook Pages as an extension of your brand and your busin … Read article

Budgeting can be hard. From recording receipts to monitoring bank accounts and making payments, keeping track of finances is hefty work. Maybe that’s why Americans aren’t so great at it. Budgeting is … Read article

It’s so easy to connect with brands today. To ask questions and to question. Celebrate or lament a purchase. To complain. Most ardently. All thanks to social media, anyone with access to the Internet … Read article

It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marke … Read article

Dubbed the foodie generation, Millennials are redefining what it means to eat and entertain, thus changing food industry standards. As a consumer, Millennials are more likely to make purchasing decisi … Read article

Before we jump enthusiastic into the New Year, it’s important to reflect on the consumer behaviors that shaped marketing trends in 2015. How the popularity of texting gave us the pizza emoji. How our … Read article

Holidays are great. Family. Friends. Food. A little time away from work to recharge. It’s all good. But all that revelry can make it difficult to get back into the swing of things at the office. Feeli … Read article

Today, the average American household is a member of 29 reward programs… but they’re only active in 12. Why, you ask? According to CEB Iconoculture research, some programs are just too confusing. In a … Read article

Brogan & Partners has been blogging on its website for nearly 10 years. In fact, our most popular blogs—those that drive the most traffic to our website—were published some eight years ago. Good b … Read article