Trends

Visuals are a major component of social media marketing. According to HubSpot, visual content is more than 40 times more likely to be shared on social media than other types of content. HubSpot also f … Read article

Did you find your match? No, not a love interest–your residency match. March marked the month in which medical students nationwide found out where they will be completing their residency. But, no matt … Read article

It’s not just consumers who are talking in visuals. Brands are, too. Today, brands are finding more ways to communicate and share their story visually. They’re even inclined as to create their own bra … Read article

Cash is so yesterday’s currency. Gen We is trending toward mobile payment and PayPal is giddy. Like a fox. They want this consumer relationship to last a lifetime, so PayPal has launched buy now, pay … Read article

Coffee run? Wedding this weekend? Biking? Rest assured there is an emoji or visual way you can express these things. This act of sharing imagery is a form of digital communication or digital “body lan … Read article

If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I enc … Read article

Are you an Image Fluent? Did you use an emoji (or emoticon) today? How about take a picture? Watch TV? See an advertisement? Look at a book, magazine, chart or symbol?  Of course you did. In this day … Read article

Mr. Mucus is meant to be gross. The snot monster and antihero should make cold sufferers reach for Mucinex. Same goes for the cute, overactive, texting bladder in Myrbetriq’s ad. They’re memorable, bu … Read article

My niece called yesterday with the exciting news that she has been “matched”. No, not from match.com–she’s already taken. This is the infamous National Resident Match Week, culminating this Friday on … Read article

Looking to promote a post on Facebook? Before you do, you may want to consult these do’s and don’ts when it comes to your content and images. Facebook advertising policy says that text (advertisement) … Read article