Instagram Stories was the platform enhancer we (and brands) never knew we needed. It has become a powerful way for brands to inspire and engage with users. Since launching in 2016, it has increased in … Read more

Social media is today’s key to success, make sure you up your social media game. Anything you can do Google Assistant can do better, at least when you’re comparing it to Siri. Could this be Facebook’s … Read more

More than five million people visit the Grand Canyon National Park each year… but that doesn’t mean they all enjoy it. A simple Google search will show you almost 20,000 online reviews. And while th … Read more

Technology is changing and it’s changing fast. Podcasts are the latest trend. Learn how to create podcasts that will climb the charts and grab your listeners’ attention. Media is everywhere. It’s easy … Read more

Most brick-and-mortar clothing and footwear retailers appreciate the importance of having a solid online game—one that complements the in-store experience. They strive to create an omnichannel path fo … Read more

Because of its convenience and variety of products offered, Amazon has quickly climbed to the top of the retail food chain. Facebook wants to let you try on clothing and accessories from your bed. Mac … Read more

At one time, brands could gain consumer loyalty based on the quality and price of their product. But increased skepticism and competition are making it increasingly harder for brands to win faithful f … Read more

Ditching doctors and relying on Facebook. Millennials are skipping out of traditional practices and turning to social media to diagnose and treat their illness. Out with the old and in with the new. B … Read more

Borrowing bits and pieces from other cultures for marketing purposes can be hazardous to a brand’s health. Companies such as Victoria Secret have been under fire of late for cultural appropriation for … Read more

Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people ar … Read more