Borrowing bits and pieces from other cultures for marketing purposes can be hazardous to a brand’s health. Companies such as Victoria Secret have been under fire of late for cultural appropriation for … Read more

Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people ar … Read more

Microsoft sends healthcare to the cloud. Instagram asks, what’s cool? A billion users. A billion users is cool. Don’t think you’re addicted to your phone? Apple does. They’re tracking your screen time … Read more

Coachella is synonymous with popular music, celebrity, style and excess. (In sum, Beyonce headlined this year backed by more than a hundred musicians and dancers, with special appearances by Destiny’s … Read more

Facebook wants to open your eyes in photos where they’re closed — and now it can. A lot has changed on Twitter since the last World Cup. The U.S. might not have made the cut, but Twitter’s still likel … Read more

Nurses stand at the frontlines of patient care. They track symptoms, communicate with doctors, monitor progress and administer personalized treatment. And because they spend so much time with both pat … Read more

There’s something to be said about a fast follower. Just ask Instagram. Father’s Day is drawing near. The ads everywhere should have told you. Why are dads offended?  Embracing new technologies c … Read more

When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only o … Read more

As the rumblings around digital addiction escalate, other trends are emerging as well – like digital wellbeing. Mistakes happen at every business. It’s how the business responds to mistakes that makes … Read more

More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon … Read more