Healthcare Checkup – January 2017

Julia Mastropaolo 01/03/17 - 6:41 pm

Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram stories anyone?) but it was a monumental year for consumers. So much so, that some are drastically shifting their values in 2017. Take a look.


Hospital system backs patient experience with refund policy. Patients increasingly want the same level of customer service at the hospital that they get at the Genius Bar, according to McKinsey & Company research.


A year in review: Facebook. Every year brings advancements and enhancements—and 2016 was no different.

Instagram: 2016 year in review. 2016 was another very big year for the visual-based platform. In case you missed it, we present Instagram’s most snap-worthy moments of 2016.

5 consumer trends every marketer should know in 2017. Not only was 2016 a rough year, but it reshaped consumer values for 2017. Take a look.


When it comes to content marketing, Ragan has a few tips to craft a great health story. And hospitals take heed, Medicare is watching.

Watch out, hospitals: Medicare’s planning to punish you if you misbehave. Pay-for-performance is here to stay. Hospitals better pay attention.


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

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