From year to year, most insurance products stay the same, but there’s one thing that does change: The way they’re marketed. What does 2017 have in store? Let’s take a look at the trends. Social media (still) requires great content. The … Read article
The Black Friday deals are (mostly) over and Cyber Monday has officially passed. Now that two of the biggest shopping days of the year are behind us, many brands are shifting gears from sales and promotions to deeper, more important … Read article
How many times have you searched for something online? How many of those times did you search from your mobile device? Search is quickly becoming one of the most popular forms of paid media. In 2016, 44 percent of digital ad … Read article
Just in time for the holidays, GiftOfCollege.com presents the gift that truly keeps on giving in convenient gift card form. Grandparents take heed. You guessed it—plastic 529 gift cards that let people contribute directly into kids’ college funds. Shoppers will … Read article
Apparently, we’ve been won over America. Or we’ve just been worn down. A recent survey by RichRelevance finds that American shoppers are becoming somewhat more tolerant of the appearance of Santa Claus and tinsel before Halloween, otherwise known as “Christmas … Read article
My siblings and I didn’t have a pediatrician when we were kids. Everyone in my house saw the family doctor. (Except for daddy, who self-medicated the rare virus with a strict regimen of warm Vernors, Vicks VapoRub and Campbell’s soup.) So, … Read article
UberX. UberXL. BLACK. SUV. UberHEALTH? Yes, you read that correctly. UberHEALTH. On October 25, the ride-sharing enterprise advertised their new promotional effort, #UberForHealth. When users in participating cities opened the app between 11am and 3pm, Uber’s temporary “HEALTH” option could … Read article
For the past few weeks, customers have been teased with messaging on boxes in stores that said “no peeking.” While some designs were leaked, Starbucks has kept a tight lid on this year’s design. Or shall we say designs. For … Read article
As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The answer: Yes. While there has been talk about marketing … Read article
When my brother’s wife was diagnosed with breast cancer, we bought her a tablet to pass the time during her recovery. She loves to read, so it seemed a good choice. A year later, when my husband’s sister was diagnosed, … Read article
Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to take their Unsick days, these brands just want you to … Read article
“Turn your desk into a studio.” Have you received your golden ticket? Microsoft gave users a peek into a world of truly pure imagination. On Wednesday, the multinational technology company announced the debut of their first-ever desktop computer, Surface Studio. The … Read article