Sometimes advertising gets a bad rap. But when great creative advertising minds set out to do good in the world, the results can be truly moving. Social marketing (not to be confused with social media … Read more

Fertility… maternity… paternity… oh my! With 360,000 babies born each day, businesses big and small are considering the benefits they can offer expectant moms and dads. And if they’re not, they should … Read more

Just Playin Two in three U.S. consumers would surrender social media apps or TV for mobile games. According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of consumers … Read more

Take :15 Seeking Gen Z consumers? Make it snappy, like TikTok. If you’re north of 25 years old, chances are you’ve not heard of TikTok. The Vine-like mobile app skews Gen Z and female. It’s wildly pop … Read more

Oddly enough, the inspiration behind this blog came from a personal place. After contemplating for hours and days at a time, I figured what better way to get over my writer’s block than by writing abo … Read more

It’s estimated by the American Cancer Society that more than 1.7 million Americans will be diagnosed with cancer in 2019. However, our client, Henry Ford Health System, is celebrating five years of sa … Read more

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

Patient experience. Two words we hear a lot about as healthcare marketers yet may have very little personal experience with. Until we, or someone we love, becomes the patient. I’ve spent a lot of time … Read more

Socially Awkward Based on advertising spend alone, social media is going gangbusters. B2C marketers are spending more on social advertising, (about a quarter of the ad mix), but key stakeholders—consu … Read more

Redeeming Qualities What’s your type? When it comes to redeeming benefits points, there are three dominant consumer types, according to recent Forrester Research. Meet the Hoarding Heroes, Savvy Spend … Read more