A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Creative social marketing example #2: Amnesty International.
In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or … Read more
Creative social marketing example #1: Above the Influence.
We used to tell teens to “just say no”. It was defense. Now, with this campaign, The Partnership for Drug Free America is making staying drug-free really cool, empowering and inspiring. This campaign … Read more
21 creative social marketing campaigns.
I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more
Social media and nonprofits example #1 – The Breast Cancer 3-Day.
It’s only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day–an organization that is very close to my heart. I’m a 3-Day walker and extremely passionate abo … Read more
The difference between social marketing, social media marketing, and cause marketing.
I was about to do a blog series on social marketing. But then I realized a lot of people online are confusing it with social media. Social marketing is marketing that builds awareness about a social i … Read more
When your personal passion and your work life mix.
It’s not often you get to mesh your work life so neatly with your personal life. I guess I’m just one lucky gal–although some may think differently. In August of 2007, I was diagnosed with breast ca … Read more
When’s wear out for healthcare marketing spots?
We presented our award-winning TV spots for the Michigan Department of Community Health last week at a conference on “best healthcare marketing practices” put on by Comcast. Our most popular spot, “I … Read more