Madonna revived her 90’s hit VOGUE at the SuperBowl half-time show last night. Prompting Bogan & Partners to revive BOGUE, our award-winning anti-smoking commercial for the Michigan Department of … Read more

Many print publications are employing save-our-ship tactics these days. The latest is Ladies’ Home Journal. The magazine has announced that it will now buy its content from “real women” as opposed to … Read more

The period. It’s the monthly reminder of how as women, we are all connected. It punctuates our lives with bloating, back cramps and chocolate cravings. For years, maxi pad advertising has tried t … Read more

I like this Abilify ad for a simple reason. The cute grey blob. He symbolizes depression, which is not so cute, but somehow Abilify has made him kind of endearing. He’s in every cartoon frame, followi … Read more

 It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough … Read more

Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I d … Read more

Academic Medical Center advertising can be boring. All trying to push the research and education angles, with lots of high tech blah blah and no break-through messaging. Not so at the Medical Universi … Read more

When I say, “General Electric”, you probably don’t think “healthcare”. I didn’t either, until I saw this spot and did a little research on line.  GE actually has a whole business category called … Read more

Considering soccer moms are an American invention, it is surprising that Toyota is the auto brand that has invented a new way to speak to the next generation of them. Over 25 years ago, our agency fou … Read more

“We can bring home the bacon… Fry it up in the pan.” So it’s no wonder heart disease is the #1 killer of women. We are stressed out and so busy caring for others, we often forget to take care of our … Read more