Creative social marketing example #7: Covenant House.

Awareness is nice, but it won’t put a roof over anyone’s head.  The objective of most social marketing is to build awareness about social issues and inspire behavior change. This social marketing … Read more

Creative social marketing example #6: The Truth.

I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the M … Read more


Creative social marketing example #5: Children and Adolescent Reference Center.

Long before the world wide web, there have been interactive ads. I remember the Big Mac campaign that had me recite “2 all beef patties, special sauce, lettuce cheese, pickle, onions on a sesame … Read more

BE GREAT AMERICA web site screengrab

Creative social marketing example #4: Boys and Girls Clubs of America.

What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to b … Read more

Creative social marketing example #3: American Stroke Association.

They say a stroke is a silent killer. When actually, it can announce itself quite audibly by kicking you in the head, pulling your legs out from under you, messing with your mind, and muffling your cr … Read more

Amnesty International Ad

Creative social marketing example #2: Amnesty International.

In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or … Read more

Above the Influence

Creative social marketing example #1: Above the Influence.

We used to tell teens to “just say no”. It was defense. Now, with this campaign, The Partnership for Drug Free America is making staying drug-free really cool, empowering and inspiring. This campaign … Read more

21 creative social marketing campaigns.

21 creative social marketing campaigns.

I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more


Social media and nonprofits example #1 – The Breast Cancer 3-Day.

It’s only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day–an organization that is very close to my heart.  I’m a 3-Day walker and extremely passionate abo … Read more

The difference between social marketing, social media marketing, and cause marketing.

I was about to do a blog series on social marketing. But then I realized a lot of people online are confusing it with social media. Social marketing is marketing that builds awareness about a social i … Read more

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