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Social media and nonprofits example #1 – The Breast Cancer 3-Day.

It’s only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day–an organization that is very close to my heart.  I’m a 3-Day walker and extremely passionate abo … Read more

The difference between social marketing, social media marketing, and cause marketing.

I was about to do a blog series on social marketing. But then I realized a lot of people online are confusing it with social media. Social marketing is marketing that builds awareness about a social i … Read more

When your personal passion and your work life mix.

It’s not often you get to mesh your work life so neatly with your personal life.  I guess I’m just one lucky gal–although some may think differently. In August of 2007, I was diagnosed with breast ca … Read more

When’s wear out for healthcare marketing spots?

We presented our award-winning TV spots for the Michigan Department of Community Health last week at a conference on “best healthcare marketing practices” put on by Comcast. Our most popular spot, “I … Read more

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