Celebrating International Women’s Day.

When marketing to women it’s important to understand their influence when it comes to decision-making. Today is International Women’s Day, so we’re taking time to acknowledge and celebrate the accompl … Read more

Marketing to women that connects, example 5: Allstate or Travelers?

Sometimes great marketing to women is simply just great marketing.  So for this post, I would like you to weigh in. I polled the women at our agency and most of us love the Allstate “Mayhem” camp … Read more

A new era for JCPenney.

Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch  was a place for great, white hunters to shop? … Read more

Google +1

The Marketing Benefits of Google’s +1.

We’ve all seen the little square that holds the +1 at the bottom of web sites, blog posts and more, but it’s harder to see what it can mean for marketers. We’ve all seen the little square that holds t … Read more

Innovative healthcare marketing example #10.

How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool … Read more

Sheryl Sandberg – a symbol of women’s dominance in social media.

As we all know, Facebook is going public. Even though Mark Zuckerberg is the social media giant’s founder and figurehead, it seems like Chief Operating Officer, Sheryl Sandberg, is the one everyone’s … Read more

Marketing to women that connects, example 4: Target.

For as long as I can remember, Target’s creative marketing to women has hit the bullseye. My early years in the business were spent admiring Target’s many One Show ads which made products like waffle … Read more

Innovative healthcare marketing example #9.

Did you catch the Ozzy Osbourne “Colonoscopy Sweepstakes” spot on the Grammy’s Sunday night? Grand prize winner gets flown to New York for 3 nights in a luxury hotel overlooking Central Park, cash, an … Read more

The nail polish index.

Have you heard of the “lipstick index?” This is a term created by Leonard Lauder during the 2001 recession. As the economy went down, Lauder posed, the sale of little, cheering luxuries like lipstick … Read more

Invest in yourself first – advice for brands.

“Invest in yourself first.” While I’ve always know this to be great advice on retirement planning and savings, I’ve recently found myself using it to talk to clients about everything from brand buildi … Read more

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Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.