The weekly recap – April 14, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Keeping Your Company/Product a Secret Could be the Secret to Creating a Viral Video

Everybody in advertising has heard this one: “Can you make a video about our product? And by the way, we want it to go viral!” Alas, the surest way to fail at making a viral video is to try to make a … Read more

The weekly recap – April 7, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Makeup that promotes inner beauty. Sounds conflicting, doesn’t it?

By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of bea … Read more

The weekly recap – March 31, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Taco Bell enters the breakfast ring by calling on influencers.

Look out McDonald’s and Burger King, pioneers of “fourth meal” are moving in on the first one. Taco Bell rolled out their breakfast menu on March 27, and it’s causing quite a buzz. According to market … Read more

The weekly recap – March 24, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

The weekly recap – March 17, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

The weekly recap – March 10, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Survey Population Data

Marketing to Women Insight #2 – Health plans need to make it less confusing.

Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace.  With the deadline to sign up for health insurance being Ma … Read more

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