Trends: Social Media

Effective nonprofit social media marketing campaign example #6: Operation Smile

Operation Smile is a perfect example of how nonprofits can use social media to launch a campaign. This nonprofit is #HealingSmiles by repairing cleft palates in children around the world. But even mor … Read more

Weekly Recap – January 5, 2015

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Effective nonprofit social media marketing campaign example #5: Sesame Workshop

With the company of colorful friends like Elmo, Cookie Monster and Big Bird, Sesame Street is able to reach millions of children in over 150 countries every day. Sesame Street is produced by Sesame Wo … Read more

Effective nonprofit social media marketing campaign example #4: Oxfam America

When coffee farmers in Ethiopia were being taken advantage of, Oxfam America launched a marketing campaign to fight for the farmer’s rights. And they chose to do so with an interesting social media pl … Read more

Celebrating 30 years of creative advertising: #29 MI Healthier Tomorrow.

Did you know that 69% of adults over the age of 20 are overweight? Or that 35% are obese? The Michigan Department of Community Health knew, which is why they wanted to launch a campaign that got those … Read more

Effective nonprofit social media marketing campaign example #3: charity:water.

Since 2006, charity:water has been working hard to bring clean and safe drinking water to people in developing nations. With more than 800 million people in the world without access to clean water, th … Read more

social media companies to watch

Weekly Recap – December 15, 2014

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

social content strategy

5 types of online content people love to share, from BuzzFeed’s CEO

BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit.  Of course, there are a number of factors that contri … Read more

Effective nonprofit social media marketing campaign example #4: Department of Health.

Nothing makes you cringe more than an awkward conversation. And when you’re a young teen forced to talk about topics such as drugs, smoking, alcohol, and dare I say – sex, the last people you want to … Read more

call to action buttons

The Weekly Recap – December 8, 2014

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

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