Trends: Social Media

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Weekly Recap – January 15, 2016

Want to boost engagement with your digital audience this year? Try influencers. The authenticity they wield can make them powerful brand advocates. Audiences trust influencers, and they come with an e … Read more

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Weekly Recap – January 8, 2016

2016 is officially here, and there is a lot to look forward to. For starters, a little birdy said that Twitter just may be increasing their character limit per tweet. Yes, that’s right! Instead of 140 … Read more

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Weekly Recap – December 18, 2015

It’s the most wonderful time of the year. We’re making a list and checking it twice. We’re gonna find out which brands are haughty and nice. That’s right. 2015 listicles are coming to town. There’s al … Read more

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Facebook’s new features pressure businesses to improve customer service.

Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced ne … Read more

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Weekly Recap – December 4, 2015

It’s a social media world, we’re just in it. What are the preferred platforms? Facebook and Twitter are the preferred networks US companies use, according to eMarketer. Instagram is quickly climbing t … Read more

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Instagram: Best of 2015.

2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience. For retailers, i … Read more

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Weekly Recap – November 27, 2015

Ready, steady, go. Is your website ready for Black Friday? Last year, $1.5 billion in sales were generated on Black Friday. Want a piece of that? Review Hubspot’s seven quick and dirty tips for gettin … Read more

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Weekly Recap – November 20, 2015

Black Friday will be knee-deep in Millennials. Social Media Times says 95 percent prefer to wrap up their lists before they run out of Thanksgiving leftovers. They’re in good company. Nearly half of a … Read more

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4 ways brands can use Pinterest this holiday season.

It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales. Brands are also getting seriously seasonal on Pinterest. Known as th … Read more

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Weekly Recap – November 13, 2015

Not sure how to describe that frock you found on the net? Pinterest is on it. Its new search tool lets you search and purchase by image. Is it a Sabrina or Sweetheart neckline? No matter. Pic, search … Read more

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