Social media challenges brands to live their values publicly and in real-time. This is a good thing. Embrace your social media channels like Facebook Pages as an extension of your brand and your busin … Read more

It’s so easy to connect with brands today. To ask questions and to question. Celebrate or lament a purchase. To complain. Most ardently. All thanks to social media, anyone with access to the Internet … Read more

Fact: Eighty-two percent of smartphone users consult their devices when shopping at a store. Mobile also wins the most likely to be clicked award for search. What’s next? Social Media Times has some i … Read more

Want to boost engagement with your digital audience this year? Try influencers. The authenticity they wield can make them powerful brand advocates. Audiences trust influencers, and they come with an e … Read more

2016 is officially here, and there is a lot to look forward to. For starters, a little birdy said that Twitter just may be increasing their character limit per tweet. Yes, that’s right! Instead of 140 … Read more

It’s the most wonderful time of the year. We’re making a list and checking it twice. We’re gonna find out which brands are haughty and nice. That’s right. 2015 listicles are coming to town. There’s al … Read more

Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced ne … Read more

It’s a social media world, we’re just in it. What are the preferred platforms? Facebook and Twitter are the preferred networks US companies use, according to eMarketer. Instagram is quickly climbing t … Read more

2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience. For retailers, i … Read more

Ready, steady, go. Is your website ready for Black Friday? Last year, $1.5 billion in sales were generated on Black Friday. Want a piece of that? Review Hubspot’s seven quick and dirty tips for gettin … Read more