Visuals are a major component of social media marketing. According to HubSpot, visual content is more than 40 times more likely to be shared on social media than other types of content. HubSpot also f … Read more

With more than 1.59 billion active users on Facebook, the platform is acknowledging the roughly 39 million people who are blind, and more than 246 million who have a severe visual impairment, with the … Read more

This week Instagram announced a new commercial format. Sort of. The platform is rolling out up to :60 video. As in the typical length of a TV commercial. Stay tuned brands. Great news for mommy Instag … Read more

Happy Birthday, Twitter! The social platform turned the big 1-0, this week and the Search Engine Journal is looking back on the top 10 things Twitter has done to change marketing. Other social news? I … Read more

If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I enc … Read more

Looking to promote a post on Facebook? Before you do, you may want to consult these do’s and don’ts when it comes to your content and images. Facebook advertising policy says that text (advertisement) … Read more

Want more business? Put a pin on it. This week, Pinterest opened its Ads Manager program to small- and medium-sized businesses. Why? Because results, they say. Promoted Pins are apparently click magne … Read more

Has a brand commented on one of your posts? Has your content ever been reposted by a brand? As consumers, we enjoy when brands engage with us, and notice our loyalty. What’s UGC? UGC stands for user-g … Read more

Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before b … Read more

It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased see … Read more