Exploring Other Options Younger consumers are more likely than older gens to break up with Facebook. The Cambridge Analytica scandal prompted many Facebook users to take action to protect their data. … Read more

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning mul … Read more

The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will … Read more

Not all social media is created equal, and not everyone trusts all social media either. Brands are using Instagram stars to market their products to the masses. Stay on top of the ever changing world … Read more

Step up your social media game with polls to get your audience involved. Then take a micro-break to test out a mobile game before you buy—without even leaving Facebook. And in case you ever wondered, … Read more

Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. … Read more

Instagram Stories was the platform enhancer we (and brands) never knew we needed. It has become a powerful way for brands to inspire and engage with users. Since launching in 2016, it has increased in … Read more

Social media is today’s key to success, make sure you up your social media game. Anything you can do Google Assistant can do better, at least when you’re comparing it to Siri. Could this be Facebook’s … Read more

Because of its convenience and variety of products offered, Amazon has quickly climbed to the top of the retail food chain. Facebook wants to let you try on clothing and accessories from your bed. Mac … Read more

Ditching doctors and relying on Facebook. Millennials are skipping out of traditional practices and turning to social media to diagnose and treat their illness. Out with the old and in with the new. B … Read more