Social Proof What keeps CMOs up at night? Measuring the impact of social media for one, per a recent Forrester survey. Half of the marketers surveyed rank “difficulty proving the value of social withi … Read more

Raters Gonna Rate When the rater becomes the rated. Passengers have long been able to rate Uber drivers on a star system, with low-rated drivers being subject to being permanently parked. Documents ob … Read more

Chances are your favorite company has some advertising campaigns which make you think, “Wow, I wish I could have been part of that.” Well, experiential-based marketing allows the customers to be part … Read more

Mobile Inclined Gen Z is mobile-centric and unlikely to change. Smartphone use accounts for 62% of the young generation’s total screen time, compared to 41% of adults’ total time, according to an eMar … Read more

Why Me? Why Facebook, why? In its quest to prove transparency, Facebook in April started rolling out a new feature called “Why am I seeing this post?” It’s an extension of the recently debuted “Why am … Read more

The Golden Gripes Boomer Boomers and Matures want to retire offensive tropes. The Greatest Generation never complained about being called “elderly” or “geriatric,” but they didn’t complain much about … Read more

Creep Facebook paid mobile users to install a data-collecting app. Facebook was secretly paying mobile users ages 15 to 35 to share their phone data and web activity through a Facebook Research app. T … Read more

Influencer marketing has become a leading trend in the last couple years and brands of all sizes and industries want in. And social media has provided a platform for an influencer marketing renaissanc … Read more

Data Divide Americans want better digital privacy but aren’t willing to pay for it. According to a study by the Center for Data Innovation, Americans want stricter data privacy but not if it comes wit … Read more

They’re largely responsible for Instagram’s popularity—which is about 100 million users deep in the U.S. alone. They can take an obscure brand to trendy and convince new audiences to trial. They lift … Read more