Trends: Nonprofit

Twitter has made big changes. Have you seen them?

In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pix … Read more

Give back after Black Friday and Cyber Monday with #GivingTuesday.

You waited in mile-long lines on Black Friday, got bombarded with retailer’s e-mails on Cyber Monday, and by now you may be thinking, is this really what the holiday season is all about? While I appre … Read more

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Brogan & Partners is getting hideous.

It’s not yet Halloween, but if you’re anything like us you’re already anxiously anticipating the holiday season. The treats, the quality time with family and friends, the ugly holiday sweater parties… … Read more

MI Healthier Tomorrow inspires.

Creating an inspiring workplace and culture: at Brogan & Partners, this is our passion. And while inspiration comes in many forms, for us it’s our clients who make Brogan & Partners an inspiri … Read more

Panera really does care.

Have you heard about Panera Cares community cafes? These are wonderful non-profit versions of Panera sandwich shops.  They were created to raise awareness of—and actually relieve—food i … Read more

Friendship Circle Fan Page

Social media expands the circle of friendship.

Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took … Read more

Blue Peabody Mansion for Autism

Today, we light it up blue.

Today is World Autism Awareness Day. That means for the next twenty-four hours, buildings and monuments around the world will be bathed in blue light. Among the places “lighting it up blue” are the Em … Read more


Social media and nonprofits example #1 – The Breast Cancer 3-Day.

It’s only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day–an organization that is very close to my heart.  I’m a 3-Day walker and extremely passionate abo … Read more

The difference between social marketing, social media marketing, and cause marketing.

I was about to do a blog series on social marketing. But then I realized a lot of people online are confusing it with social media. Social marketing is marketing that builds awareness about a social i … Read more


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We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.