Trends: Mobile
Weekly Recap – April 13, 2018
Plans for Earth Day? Adidas does and it’s sure to be a win for the oceans. Another win – Uber is no longer just a ride-hailing company, they’re expanding their business. Looking to expand yours? Perha … Read more
Weekly Recap – April 6, 2018
What do the Girl Scouts of the USA and North Face have in common? Both have teamed up for equal representation of women. Speaking of teams, are you team Dunkin’ Donuts or Starbucks? One of these brand … Read more
Weekly Recap – March 30, 2018
Brand loyalty would be a simple feat were it not for fickle consumers and evolving tastes. Just ask a restaurant chain. AR will be the death of brick and mortar retail. Or its resurrection? Handy sear … Read more
Weekly Recap – March 23, 2018
A supermodel with coding ability? Check. Making coding lessons more accessible to young girls? Double check. Diversity is a competitive weapon in the tech industry. Move over “smart homes,” smart citi … Read more
Weekly Recap – March 16, 2018
Let’s talk tech. Google takes assistance to the next level with a fun home. Fast-food brands vs. fast-casual restaurants. Ever dream about being the star of your own Super Mario game? Well, now you ca … Read more
Weekly Recap – March 9, 2018
The Brogan crew is preparing to depart on our annual Mystery Trip. And Delta’s “Runways” ad has us excited for takeoff. With International Women’s Day this week, this video about the gender pay gap is … Read more
Does influencer marketing still work?
“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” While that principle of influencer marketing is still prevalent, this marketing tactic has grown more compl … Read more
Weekly Recap – March 2, 2018
Two-thirds of boomers own a smartphone. So why do marketers only target younger generations with mobile ads? Pure Gold. A trendy beer without the guilt. Why ditch an 85-year-old crocodile logo? To bri … Read more
Weekly Recap – February 16, 2018
Valentine’s Day. It’s not about the candy, it’s about the words on the candy. Olympians up close. Like, in your living room close. Influencers: the new American dream? DETAILS, Please Sweethearts … Read more
Weekly Recap – February 9, 2018
Did your favorites make the list? Adweek’s top Super Bowl ads. As always, engagement is key. But many Super Bowl marketers forget about mobile. Again, let’s talk about engagement. This time on Instagr … Read more