Weekly Recap - November 10, 2017

Strange Mode. Some Lyft users found themselves on spooky, Stranger Things-inspired rides. Five spice girls. Six guys named Herb. KFC hints at secret recipe and rewards the Twitter user who notices. Top tier customer service. Zappos ads show just how far the brand will go for its customers.

DETAILS, Please

Lyft partnered with Netflix to bring riders into the creepy world of Stranger Things. Remember the Hawkins Power and Light billboards we told you about a couple weeks ago? That wasn't the only immersive advertising Netflix developed for Stranger Things fans.

KFC painted a portrait for the man who spotted its 11 herbs and spices stunt on Twitter. The social media publicity stunt continues. Check out how the fast-food brand uses humor to connect with customers.

Zappos turned true customer stories into charming ads. Not all ballerinas want ballet shoes. The brand reenacts the absurd lengths to which it will go to satisfy its customers.

Meanwhile, back at the RANCH

Financial insecurity is making Millennials postpone marriage. If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you'd think. Of course, everyone's dream wedding is different...

How alcohol is influencing shoppers online and off. A third of Americans admit to having shopped while under the influence, according to the Finder.com survey. Millennials are the biggest offenders, followed by just about every other generation.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper "3 Rules to Creating an Authentic Brand."

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To manage joint finances, couples consider mobile apps.

To manage joint finances, couples consider mobile apps.

After nine years of dating, it’s safe to say I tell my fiancée everything. And while I’m sure there are comments and conversations he wishes I would hold back, I see the value in being open and honest. Especially when it comes to our finances.

To my surprise, however, not everyone feels the same. In fact, according to an Experian survey, 36 percent of just-married couples don’t know anything about their spouse’s spending habits.

For whatever reason, things like student loans, savings accounts, salaries and credit scores simply aren’t discussed.

Why? Well, we’re not entirely sure. But one thing we know: Avoiding the topic can actually be more stressful than facing it.

And that’s why Honeydue is here to help. For couples in this situation, this free mobile app offers a simple solution.

Who can benefit from it?

According to co-founder Eugene Park, Millennials have emerged as the app’s target market.

From a generational and behavioral perspective, they’re more likely to co-manage their finances. And they’re significantly more likely to rely on technology to do it.

How does it work?

Honeydue works with more than 10,000 banks across the country, so each person can import information from their checking and savings accounts. All expenses are automatically categorized, which provides an accurate snapshot of their spending.

If the couple is currently sharing expenses and paying bills together, Honeydue has the ability to send each person a reminder – which means no more passive aggressive hints at the dinner table.

Then, as it tracks each person’s expenditures, their better half can send comments and emojis in response to each individual line item.

And if a partner does have financial information they’re not ready to reveal, they can control that.

A person can choose to share as much or as little as possible. They can strategically select which accounts they’d like to display, and whether or not it should show just its balance, or its transaction activity, too.

Is it worth it?

Ultimately, Honeydue (or any mobile app like it) is a step in the right direction. If two people are making money moves together, but separate, it gives them an easier way to do it. And even more, it’s a way to ensure one can always keep up with the other’s financial standing.

Looking for more information like this? If you’re in the financial space, subscribe to our Marketing Statement – a quarterly account of industry insights.

Weekly Recap - October 20, 2017

No need to leave the app. Facebook now has an “Order Food” option. You might’ve guessed it – Snapchat is the number one social media app in teens’ eyes. People from 194 countries participated in this game of “would you rather.” 9GAG used their responses to bust myths about Millennials in their black paper. New data alert! Nielsen will now measure and publicly share Netflix ratings data.

DETAILS, Please

You can now order food on Facebook without leaving the app. Delivery just got even easier. Facebook tests an “Order Food” feature on both desktop and mobile.

Snapchat is teens’ favorite social app. Snapchat continues to gain popularity among teens despite copycat features from Facebook and Instagram. Check out other teen favorites from this annual “Taking Stock With Teens” report.

What Millennials value most in their lives, careers and personal tech. In two weeks, 9GAG’s survey received nearly 135,000 responses. This “would you rather” questionnaire can tell marketers more about Millennials than you might expect.

Nielsen will share ratings for Netflix shows. Netflix isn’t thrilled about it, but the rest of us have wanted to see this data for years. Nielsen will expand the offering to Hulu and Amazon next year.

Meanwhile, back at the RANCH

How dentists can build business with content, counsel. People aren't just researching health-related issues; they're making decisions about their healthcare services and products because of online brand content.

At-home DNA kits help consumers take control of their health. Did you know you were Scottish? Or Western Asian? Or that you have a third cousin who lives just a couple of towns away? Well, now you might–all thanks to the DNA kit boom.

THE Topic of conversation

Communicating with Visuals. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

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Weekly Recap - October 13, 2017

#Sponsored? The FTC wants disclosures on paid content from social media influencers. All your favorite apps are coming together. Snapchat partners with other big names to give us more location information. Now that’s customer service! Watch brand calls thousands of customers to personally apologize. Is Amazon’s ad business threatening Facebook and Google? Research from Catalyst suggests it might be.

DETAILS, Please

What marketers should know about the FTC’s crackdown on influencer-driven social media. Some influencers aren’t happy with these requirements. Check out the FTC’s recommended hashtags for paid content.

Snapchat Context Cards will bring a lot more information to snaps. Swipe up for more. The social media giant teamed up with other big brands, including TripAdvisor, Lyft and OpenTable, to bring about this new feature.

This brand is calling 17,819 customers to personally apologize. It may be a publicity stunt, but it’s still good customer service. Here’s why Filippo Loreti is calling so many of its customers.

63 percent of Amazon advertisers plan to increase spending over the next year. Amazon’s shopper data could be too good to pass up. More brands are planning to up their Amazon advertising budgets than their Google and Facebook advertising budgets.

Meanwhile, back at the RANCH

Bars now serving virtual reality to attract Millennials. VR is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Weekly Recap - October 6, 2017

Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate producing podcasts without overdoing the self-promotion. Marketing to Millennials? It’s no secret that Millennials love Facebook and Netflix, but some other names on this list may surprise you.

DETAILS, Please

80 percent of Instagram users voluntarily connect with a brand on the platform. Instagram wants to bring users closer to the things that matter to them. Check out how the social media giant has redefined what brands’ relationships with consumers look like.

Snapchat and artist Jeff Koons create augmented reality lenses. Building on the success of the app’s dancing hot dog, Snapchat wants to inspire young people everywhere to create with their cameras. Warner Bros. and Bud Light are the first brands to join the fun.

Blue Apron launches its own podcast. While building a lifestyle brand, Blue Apron sees the podcast as a way to deepen its relationship with customers. Microsoft, eBay and Tinder have already created their own content in this arena.

Top 10 Millennial brands of 2017. We’ve said it before, and we’ll say it again. Millennials want convenience and value from brands. Check out which brands are delivering just that.

Meanwhile, back at the RANCH

Gen We expects more from brands on social media. Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL.

THE Topic of conversation

Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

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Weekly Recap - September 29, 2017

Ecobranding is the new black. Slight alterations to traditional logos can have HUGE ecological and economic impacts. 140 characters not enough for you? You can now double your tweet lengths in most languages. Watch the disruptors. Tiffany & Co. reveals what it learned from newcomers in the market. Mindset matters. When shoppable ads meet active consumers, purchases happen.

DETAILS, Please

One designer’s plan to make brand logos more eco-friendly. Ecobranding could be the future. Check out how one creative director cut ink use to make logos more environmentally and economically friendly.

Twitter finally tests a 280 characters limit. In a world where attention spans are decreasing, will longer tweets be beneficial or irrelevant for marketers? Twitter promises to keep us all posted about how users react to the doubled limit.

What Tiffany & Co. learned about mobile from watching its competitors. Scared to diminish its own merchandise, Tiffany was once reluctant to use a mobile platform. Now, the VP of marketing shares how mobile helps the brand connect with young shoppers.

Shoppable media is transforming how consumers find and buy products. Serve your ads at the right time. Consumers in the “active” stage are three times more likely to complete a purchase after seeing a shoppable ad.

Meanwhile, back at the RANCH

A clothing store with no clothes? Nordstrom Local reinvents retail. Retail is having a tough year. It’s no secret. While brick and mortar behemoths and multi-level department stores once dominated the market, there’s a new sheriff in town: online.

How to create an inspiring workplace and culture. Volunteerism is good for the workplace. It can boost morale, atmosphere and brand perception. It can make Millennial employees more proud, loyal and satisfied, and attract Gen Y talent.

THE Topic of conversation

Communicating with Visuals - Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

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Weekly Recap - September 22, 2017

Are you making any of these social media mistakes? Consider these do’s and don’ts to connect successfully on LinkedIn. Increase authenticity, drive engagement. Check out how deeper relationships with influencers can help brands bridge gaps with consumers. Data is the answer. Signals offer more precision about what consumers are interested in than traditional survey-based information. Thirty million Pandora users opted in to this program, and marketers couldn’t be more excited.

DETAILS, Please

20 LinkedIn do’s and don’ts from digital marketing pros. From blind invites to selfies, there are a lot of things you may want to avoid doing on LinkedIn. Follow this advice from leaders in the industry to get the most out of the professional platform.

Why more brands are adding social media influencers to their marketing teams. Collaboration is key. With millions of Instagram followers, these teens are helping brands like Target and CoverGirl connect authentically with consumers.

Why signal planning is the most compelling media planning strategy. Whether they’re searching for a brand or researching products on Google, signals tell us when and what consumers are ready to buy.

Brands can now reward Pandora users for watching their ads. Consumers want replays. If they listen to at least 15 seconds of your ad, they can earn them.

Meanwhile, back at the RANCH

Emoji’s are not for every brand. Here’s why. Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June 2015-June 2016).

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Emojis are not for every brand. Here's why.

Emojis are taking over e-mail subject lines everywhere. 

A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June 2015-June 2016).

And why not? Most people like emojis, according to the same research. Sixty-four percent said they like or even love emojis. But that doesn’t translate into liking/loving the brands that apply emojis liberally.

Of the 540 participants in the Appboy survey, 39 percent said brands that use emojis are fun; another 13 percent said the brands are relatable. The balance, however, found messages with emojis to be at best “normal” and at worst “childish” or “inappropriate.”

This tracks with research published in Social Psychological and Personality Science that considered how consumers react to a smiling face versus a smiley face.  What they found should give you pause before punctuating your next email campaign with an emoji.

Researchers discovered that people who smile are perceived as more competent than those who wear a neutral face—whether live and in person, or in a photo. But people who use smiley emojis are seen as less competent. 

This is especially true for work-related e-mails.

"The study also found when the participants were asked to respond to e-mails on formal matters, their answers were more detailed and they included more content-related information when the e-mail did not include a smiley,” said lead author Ella Glikson. "We found that the perceptions of low competence if a smiley is included in turn undermined information sharing" (Telegraph.co.uk, Aug. 14, 2017).

So, when is it okay for a brand to use an emoji?

Emojis aren’t made to be taken seriously. The Appboy study said as much (39 percent of respondents said brands that use them are “fun”). So, if you’re a light-hearted brand, say in the food and beverage business, travel and tourism or entertainment industry, an emoji may be just the right amount of cowbell for your campaign.

Some channels are more emoji worthy, according to the Appboy research. Survey participants were most open to receiving brand messages with emojis via text message (37 percent) or social media (28 percent) rather than through messaging apps, email or push notifications. Consider this sweet tweet from Baskin-Robbins. Now that’s fun.

8 signs your website is past its prime.

8 signs your website needs help.

Time is not kind to websites.

In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new products and services, invest in new markets. Search engines alter algorithms, revamping rules in pursuit of the ultimate results. Designers craft new designs, inspiring the next evolution of content management systems. Browsers update.

Is your website getting a little soft in the middle? Is it time to revamp or simply refresh? Take a hard look at your site for telltale signs of aging.

  1. Does it fail to perform across browsers? Remember, websites are just a set of instructions describing how a site should look and function. It's up to the browser to interpret it. To be standards-compliant, browsers often make changes to software used to read websites. If your site is stuck in an old version of a browser, it will render improperly when users visit from new versions of the browser. In other words, it won't look and function the way it should. So your visitors will get a less than ideal experience. Check your site across multiple browsers here: http://browsershots.org
     
  2. Are you juggling assorted domains or microsites? If you're Unilever with a house of brands that ranges from Hellman's mayonnaise to Axe body spray, you've got a case for independent sites. It's hard to upsell a guy looking to smell nice with a macaroni salad recipe. But if your brands do share the same audiences, then your multiple sites are probably competing against each other at the risk of valuable SEO.
     
  3. Is your website slow? If your answer to everything has been installing a new plug-in, your site may be loading slowly. Users are impatient. They'll bounce to the next search engine result page rather than wait for yours to load.
     
  4. Is it stuck in the skeuomorphic period? This design technique makes digital images look lifelike to illustrate a clear purpose. (Think of the calculator function designed to look like a handheld calculator.) Once a functional design intended to ease consumers from old to new, now it just looks plain old. Today, flat design rules. Microsoft was one of the first big tech companies to apply the minimalist design, facilitating usability.
     
  5. How old is your CMS? The CMS is the backbone of your website. It should support your business objectives and be easy to use. An outdated CMS may make your website look outdated and your brand by association. Older CMS's can also be clunky and difficult to use, preventing marketing from leveraging the website effectively.
     
  6. Is your website responsive? If your site isn't coded to adapt to all screens—mobile, tablet and desktop—not only does it look old, it's missing opportunities. Consumers of all ages expect to traverse seamlessly from device to device. If your site isn't responsive, you risk disappointing them and losing them along the way.
     
  7. Does your HTTP have an "S"? The "s" is for secure, indicating the site is protected with an SSL Certificate. Once reserved to secure credit card transactions, SSL Certificates are quickly becoming the norm for all sites. Because SEO. Google considers SSL Certification among its ranking factors.
     
  8. Is your site broken in places? Maybe it's that snazzy dropdown that leads consumers deeper into your product line. Or maybe a page refuses to load. The problems could be related to software, browser, hardware, user or some combination thereof.  When your site is fractured in multiple places, it may be time to rebuild rather than triage.

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Weekly Recap - August 11, 2017

Self-promotion is tough, but these artists are using Patreon to make it easier. You’ve heard of ad block, but it may soon find a permanent spot on the internet. Gulp, said marketers everywhere. That’s a story for later. Google is planting its own stories on the internet. Is it working? Apple has officially joined Instagram, and its “shot on an iPhone” campaign definitely is.

DETAILS, Please

Inside Patreon, the economic engine of internet culture. It’s the latest turn in the never-ending cycle of ways people have funded “free” art, from federal grants to corporate sponsorships to, most recently, impression-based advertising.

Google stars testing Chrome’s built-in ad blocker. Google is planning to introduce a built-in ad blocker for its Chrome browser next year.

Short stories are popping up in Google ads all over the internet. Each year, Matchbook asks for short story submissions and then circulates them online through Google’s Ad words program.

The flagship Apple brand has finally joined Instagram. Apple extends the “Shot on iPhone” campaign to the social media giant.

Meanwhile, back at the RANCH

6 healthcare social media insights, with tips. That’s why it’s important to keep a pulse on what’s happening now, and what’s expected to happen next.

Ad Block isn’t as scary as you think. Truth is, it’s manageable and even beneficial for marketers and consumers alike.

THE Topic of conversation

Instagram - Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

SHARING is CARING

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Weekly Recap - June 23, 2017

Got an AJA Cion HD camera? We don’t either, but thankfully you can use an iPhone to shoot high quality web content. How’s your Instagram? If you’re looking for more followers, you’ve come to the right place. There’s a new trend in the digital world, and it’s all about CMOs. Finally, cupcakes. They have untold marketing power.

DETAILS, Please

How to make an iPhone video: a step-by-step guide. You might know that video is important, but you’re still asking the big question: how?

How to increase your Instagram followers & sales. Are you tired of posting Instagram updates to the same 100 or 500 followers? Perhaps your sales from Instagram are stagnant.

6 digital trends business owners need to be paying attention to right now. Digital marketing evolves every day, forcing all leaders to keep up of fall behind.

The greatest marketing growth hack of all time. It’s official: cupcakes are better than iPads. And they can help ramp up customer engagement.

Meanwhile, back at the RANCH

5 tips to boost video performance. You don’t need to do research to know that videos are going viral. Here are five tips to get clicks and make your video content shine.

Wendy’s gets real. Twitter goes wild. And sales? Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers?

THE Topic of conversation

Communicating with Visuals - Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Healthcare Checkup - June 2017

How can healthcare providers tap into the safety Millennials so crave? Should you be focusing your mental health campaign at university populations? Or should you stick with the SAD month of January? No worries, as you’ll be happy to see all the ways brands are empowering women.

VITAMIN B&P.

5 things Millennials want from healthcare. No longer a bunch of texting teens, America’s largest cohort is having babies and purchasing healthcare. Take a look at what they’re looking for.

A healthcare marketer’s cheat sheet: what to advertise and when. We all know about flu season and heart month, but what about some other opportune months to market your clinical services?

MARKETING SUPPLEMENTS.

6 top takeaways from Iconosphere 2017. From “play deficit disorder” to a world without smart phones, see what’s up and coming in future-forward ideas and consumer insights shared at this conference.

6 ways brands are empowering women in 2017. Kudos to Microsoft for encouraging young girls to stay in STEM and MCann New York for the statue of the darling girl facing off the infamous Wall Street Charging Bull.

INDUSTRY PULSE.

Have you added influencer marketing to your mix yet? Think maternity care, fitness and bariatrics. And how are your docs feeling about their workplace these days? Have you given them a forum to tell you?

What micro-influencers can do for you. These mid-level brand evangelists are loaded with authenticity and millennial appeal, and may warrant your attention in implementing an influencer campaign.

Here’s what doctors really think about where they work. Gain insight from one doc who appreciates giving his insight on a hospital focus group. Something to think about for physician retention.

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common demoninator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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