Trends: Mobile
In a COVID world, consumers are spending more time with media.
In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable fut … Read more
What marketers can expect in 2019: Media consumption.
As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging … Read more
Healthcare Checkup – June 2018
Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people ar … Read more
Everything’s mobile, so why are more shoppers using computers?
More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon … Read more
Does influencer marketing still work?
“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” While that principle of influencer marketing is still prevalent, this marketing tactic has grown more compl … Read more
Incentives for health: When it literally pays to get well.
Employers want their workers to be healthier — they’re more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all ne … Read more
4 technology trends on the rise in 2018.
Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also lookin … Read more
8 Instagram enhancements for advertisers in 2017.
This past year, Instagram has seen some major growth across their platform. According to the latest data pull, time spent watching videos is up by 80 percent and videos produced daily increased by fou … Read more
To manage joint finances, couples consider mobile apps.
After nine years of dating, it’s safe to say I tell my fiancée everything. And while I’m sure there are comments and conversations he wishes I would hold back, I see the value in being open and honest … Read more
Emojis are not for every brand. Here’s why.
Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year … Read more
