Trends: Media
Facebook 360 Live: From a marketer’s view.
360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook. Launched late 2016, Facebook rolled out the new feature with National Geographic streaming liv … Read more
Weekly Recap – January 6, 2017
Shhh. What’s that? A muted ad? Pandora is slated to roll out muted video and responsive display ads this month and marketers aren’t the only ones excited. Users are too. In fact, three of four people … Read more
Healthcare Checkup – December 2016
Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send cur … Read more
Weekly Recap – December 2, 2016
Let’s talk video. Turns out Snapchatters are barely nibbling on videos. Less than three seconds per view. Maybe they’re the hardest working seconds in video or maybe not. Consumers are open to branded … Read more
Weekly Recap – November 24, 2016
Is Cyber Monday the new Black Friday? While it may be shifting this way, Digiday wants you to be careful when coming across news stories on Facebook and Google. Why? Some fake news stories are causing … Read more
Everything marketers need to know about paid search.
How many times have you searched for something online? How many of those times did you search from your mobile device? Search is quickly becoming one of the most popular forms of paid media. In 2 … Read more
Weekly Recap – November 11, 2016
Scroll. Tap. Click. Shop? Yes, it’s true. Instagram announced they will be rolling out a new feature to let brands and businesses tag their products in posts, linking them to the product page and onto … Read more
Healthcare marketing: Do celebrities still resonate?
As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The a … Read more
Healthcare Checkup – November 2016
Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to … Read more
3 ways financial marketers can engage with Gen We.
Is it us, or does Gen We rhyme with money? According to CEB Iconoculture research, Gen We encompasses kids up to age 18 (born between 1996 and 2016) and has distinct and unique attitudes when it comes … Read more