Weekly Recap – December 2, 2016

Ellyn Davidson 12/01/16 - 2:14 pm

Let’s talk video. Turns out Snapchatters are barely nibbling on videos. Less than three seconds per view. Maybe they’re the hardest working seconds in video or maybe not. Consumers are open to branded content—video for sure—but they’ll make like a Snapchatter and bounce if it’s not served to immediate satisfaction. So, what’s the trick? Innovative strategies, causes and humor that looks good, according to a recent Adweek survery, Like OK Go’s collaboration with Morton Salt. Check it out.

DETAILS, please

Snapchat video ads average less than 3 seconds a view. This year, Snapchat introduced ads that play a short video but prompt users to swipe up to view more.

Infographic: What consumers really want from your video content. As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers.

OK Go’s latest video brand collaboration is changing the world with just a grain of salt. How can a three-minute-42-second-long video only last 4.2 seconds? Watch here.

Meanwhile back at the RANCH

5 holiday ads going viral for all the right reasons. Now that two of the biggest shopping days of the year are behind us, many brands are shifting gears from sales and promotions to deeper, more important messages this holiday season.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”


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