Trends: Marketing to Women
The weekly recap – March 17, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Marketing to Women Insight #2 – Health plans need to make it less confusing.
Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace. With the deadline to sign up for health insurance being Ma … Read more
Velveeta’s skillet mom gets women in a way the Enjoli Woman never could.
Remember the Enjoli Woman? She was the every-woman of the 80s. She could bring home the bacon, fry it up a pan, and never let you forget you’re a man. She could work ‘til 5 o’clock, come home and read … Read more
The weekly recap – February 17, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
How P&G won gold in Sochi by connecting with mothers.
It’s never easy to stand out at a major sporting event, let alone the Olympics. This year in Sochi with 98 events in 15 different sports the Winter Games are bigger than they’ve ever been. A recent re … Read more
The weekly recap – February 10, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The weekly recap – February 3, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Marketing to Women Insights: Insight #1 – Advertisers need to get it more often.
We launched our first Brogan talks to women survey last month and were intrigued by the answer that the majority of our female respondents noted in the question “Do you feel advertisers understand wom … Read more
The best superbowl commercial was not on the superbowl.
Watching the commercials during the superbowl was definitely more exciting than watching the actual game. But the most strategic play of the night was made by Newcastle Ale. Adweek asked female creati … Read more
The weekly recap – January 27, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
