Trends: Insights & Trends
The Block is Hot
Oddly enough, the inspiration behind this blog came from a personal place. After contemplating for hours and days at a time, I figured what better way to get over my writer’s block than by writing abo … Read article
You have beef with me? Why many consumers are opting meatless.
Grilling season is upon us. Cue the backyard barbecues, smell of burgers in the neighborhood and hordes of hungry people in line at your local meat counter. Or… maybe scratch that last part. For years … Read article
Marketing with Music 101
Have you ever watched a scary movie on mute? It’s not quite as scary anymore. Music is often used in TV and film as a way to set the mood for a scene. The same thing can be said for marketing. The mus … Read article
“Sparking Joy” has sparked a consumer lifestyle revolution.
“Human beings can only truly cherish a limited number of things at one time,” explains Marie Kondo, author of the life-changing book, The Life-Changing Magic of Tidying Up. If you haven’t read the boo … Read article
The latest YouTube trend benefits mental health? We’re listening.
Imagine this: you pull up YouTube, head to the ‘Trending’ section and find that nearly every video features the acronym ASMR. ASM-what? you wonder. This odd sounding phrase is about exactly that … Read article
Astrology and advertising: Do the stars affect consumer spending?
I pay attention to astrology about as much as the next person. I read my horoscope a few times a month. I own a necklace with the constellation of my sign, Aquarius. And I take the occasional astrolog … Read article
Hey Google, show us a shot-for-shot recreation of “Home Alone.”
Christmas has come early. This month, Google gifted the world with a commercial we never knew we needed, in which Macaulay Culkin reprises his role as Kevin McCallister, the beloved little boy from “H … Read article
2019: The year smartphones scan for food poisoning?
Siri, what movies are playing? Siri, did the Spartans win? Siri, what’s the square root of 64? Siri, can you call my husband? If you’re an Apple aficionado, all of the above should sound familiar. Eve … Read article
What marketers can expect in 2019: Media consumption.
As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging … Read article
Online patient portals: Why aren’t patients using them?
A recent report from researchers at the University of Michigan School of Public Health revealed that 63% of patients surveyed were not using online patient portals. These portals—secure websites that … Read article






















