Trends: Insights & Trends

Renowned futurist, Ian Morrison, PhD, did a first-rate job summarizing FutureScan Health Care Trends and Implications 2021 – 2026 in the SHSMD webinar yesterday, which focused upon transforming health … Read article

Across the world, plastic pollution threatens the health and longevity of marine wildlife. Plastic Oceans International reports: Humans produce more than 300 million tons of plastic every year 50% of … Read article

 Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and … Read article

Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to F … Read article

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read article

If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting invol … Read article

Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read article

My colleague recently relayed to me how she got yelled at on the phone by her PCP for calling over Labor Day weekend for a script refill. “I am sick to death of you people calling over the holiday whe … Read article

Ask any new parent what qualities they hope to cultivate. If they could instill just one characteristic into their child, what would it be? Because most moms and dads only want the best for their babi … Read article

Fertility… maternity… paternity… oh my! With 360,000 babies born each day, businesses big and small are considering the benefits they can offer expectant moms and dads. And if they’re not, they should … Read article