Trends: Insights & Trends
The weekly recap – August 4, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Celebrating 30 years of creative advertising: #12: Arthur Andersen & Co
In the mid-1990s, Arthur Andersen & Co. was looking to market their financial services and dispel the misperception that they were only “bean counters,” tallying up numbers and wearing pocke … Read more
The weekly recap – July 28, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Celebrating 30 years of creative advertising: #11: KitchenAid.
Think about all of the times you’ve gone into a store for just a few things, but end up leaving with so much more. Your cart ends up filled with a few movies that caught your eye, a new shirt with pep … Read more
Most women favor childhood immunizations, despite vocal opposition
Most women favor childhood immunizations to protect kids from serious diseases like polio, tetanus and measles. This is according to the latest survey of Brogan Talks to Women (BTTW), an informal … Read more
A creative social media campaign that is #BreakingStereotypes.
One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaki … Read more
The weekly recap – July 21, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
ESPN scores big with their College Football Playoff ad.
If you’re a sports fan, you likely fell in love with “Rudy”—the 1993 film about a boy with a big dream. Like many young boys, Rudy dreamt of playing college football. What’s more, he dreamt of playing … Read more
Celebrating 30 years of creative advertising: #10: Michigan Department of Community Health: Kids Anti-Smoking Campaign
In the late 1980s, the “Joe Camel” controversy made it all too clear that the tobacco industry was targeting kids as their future customers. Ads for Camel cigarettes featured a hip cartoon camel … Read more
Boost consumer trust by adding user generated content to Social Media.
Is your content not working hard enough? Consider adding User Generated Content (UGC). When you use UGC, you save time in content creation and boost your brand’s credibility, which helps increas … Read more
