Trends: Insights & Trends

When was the last time an advertisement made you think? Was it a billboard? A commercial? A print ad? A social media status update? Regardless of the medium, the ad made you think. It changed your per … Read article

Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. So, why not go deeper and reward consumers for the tactics they us … Read article

Information. It’s what the newly diagnosed and their loved ones crave. Insights from patients and survivors is especially prized. These are folks who have been in your hospital gown, tried that med, e … Read article

Let’s talk costs. According to a Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office v … Read article

Patients are becoming increasingly cost-conscious, but physicians aren’t comfortable talking about price. A Duke University study of nearly 2,000 physician-patient conversations published in the journ … Read article

How many online videos have you watched today? Probably more than you want to admit. You’re in good company. We love video and why not? It’s easy to consume, entertaining and memorable. According to F … Read article

Millennials aren’t in any rush to put a ring on it. Compared to older generations, Millennials are slow to wed. A recent Gallup poll found 64 percent of 18- to 29-year-olds today are single and not li … Read article

What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s … Read article

“Disrupt yourself!” This was CEB Iconoculture’s Research Director Kate Muhl’s battle cry at the 10th annual CEB Iconoculture Iconosphere. The challenge was tossed into her welcome and used liberally t … Read article

When was the last time a brand made you stop and think? It doesn’t happen often. Brands entertain and affirm, but rarely do they provoke and disrupt. Like Coca-Cola’s “America the Beautiful” ad, the “ … Read article