Trends: Insights & Trends
9 ways to make your website more accessible.
8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of … Read more
Weekly Recap – December 15, 2017
As the year comes to a close, we’re looking back on all the highs and lows that came with 2017. Marketing don’ts. Learn from these brands’ mistakes. YouTube’s most viewed. Don’t miss these spots from … Read more
4 technology trends on the rise in 2018.
Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also lookin … Read more
Are advertising themelines dead?
Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanos … Read more
Weekly Recap – December 1, 2017
We’re still full from Thanksgiving, but when we’re ready to start cooking again, you’ll find us shopping for these brands that are disrupting the grocery industry. Transparency, customization and auth … Read more
Weekly Recap – November 17, 2017
It’s science. Spreading kindness improves your well-being. Kind, kinder and kindest. This Chrome extension lets you moderate your social media. Gens X, Y and Z love giving back. Not surprisingly, this … Read more
Looking for Millennials? Seeking marketing magic? Hit the library.
Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Fra … Read more
Talk finance to me: how to market your financial brand to women.
Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry i … Read more
How alcohol is influencing shoppers online and off.
I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read more
5 tips teens can teach your brand about social media success.
Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read more






















