Trends: Hospitals

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning mul … Read article

Your healthcare system is a marketing marvel. Your team is working every relevant consumer channel to connect, engage and convert patient prospects. Leadership has entrusted you with more than the pus … Read article

So many conferences, so little time? Get our key takeaways from three healthcare and marketing conferences we attended this month, and highlights from the AHA Annual Meeting. Plus barbershop medicine … Read article

This year’s Healthcare Marketing & Physician Strategies Summit got me thinking—a lot. But the true test of a learning experience is whether one is moved from inspiration to practice. Sharing or so … Read article

Hypertension threatens about one in three adults in the U.S. Black men are particularly vulnerable and underrepresented in traditional studies. So, to reach this at-risk population, researchers went t … Read article

Touchpoint Analysis, virtual hospitals, and at-home testing keep healthcare accessibility at the forefront. March Madness and influencer marketing insight. Topped off by endearing children hospital vi … Read article

Is your hospital or healthcare organization talking about “Touchpoints”? Maybe you’ve even been asked to measure Touchpoints – and admittedly felt a little caught off guard? The first step to analyzin … Read article

Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them. VITAMIN B & P … Read article

Being the tech generation definitely has its health benefits—hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects … Read article

Access. As a healthcare marketer, how many times do you hear, think about and talk about this word in a day? How many healthcare innovations are fueled by creating a better entryway to your services? … Read article