Trends: Healthcare
Today we launched a social media movement to shed pounds.
The battle of the bulge has a new weapon. Social media. Today our agency has launched a new integrated campaign for the Michigan Department of Community Health which includes an online pledge, mobile … Read more
Top 8 Pinterest board categories for hospitals.
Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospit … Read more
Innovative healthcare marketing example # 15.
When you think of “Centers of Excellence”, what comes to mind? I’d guess maybe highest quality. The best of the best. Specialized. Prestigious reputation. Esteem. That’s why when I heard Walmart was o … Read more
Innovative healthcare marketing example #14.
Music heals the body and soul. Which is why I think Mount Sinai Hospital Chicago’s new “Sounds of Sinai” fundraising innovation is really cool. It’s also cool that anyone can participate. You simply u … Read more
How to avoid social media HIPAA anxiety.
"But what about HIPAA?" We get this question a lot. Probably because we do a lot of social media and a lot of healthcare. So we thought we'd put some of the common answers in print. Firs … Read more
Shedding some light on a new brand.
When Omnicare Health Plan embarked upon a recent name change and rebranding to CoventryCares of Michigan, we were honored to become their healthcare marketing partner. There were some unique factors t … Read more
Meds or Meditation?
Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative … Read more
Two viral videos that do way more than entertain.
Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with … Read more
Innovative healthcare marketing example #13.
What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next trac … Read more
9 insights to consider before developing a social media strategy for your hospital.
We are always trying to think of ways that our healthcare clients can successfully tap into social media in order to help them reach their marketing goals. And with an industry that is slow to a … Read more
