Trends: Generational
Healthcare Checkup – March 2018
Touchpoint Analysis, virtual hospitals, and at-home testing keep healthcare accessibility at the forefront. March Madness and influencer marketing insight. Topped off by endearing children hospital vi … Read more
Weekly Recap – March 23, 2018
A supermodel with coding ability? Check. Making coding lessons more accessible to young girls? Double check. Diversity is a competitive weapon in the tech industry. Move over “smart homes,” smart citi … Read more
Weekly Recap – March 2, 2018
Two-thirds of boomers own a smartphone. So why do marketers only target younger generations with mobile ads? Pure Gold. A trendy beer without the guilt. Why ditch an 85-year-old crocodile logo? To bri … Read more
Healthcare Checkup – February 2018
Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them. VITAMIN B & P … Read more
Is being a tech native healthful or harmful?
Being the tech generation definitely has its health benefits—hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects … Read more
Weekly Recap – February 9, 2018
Did your favorites make the list? Adweek’s top Super Bowl ads. As always, engagement is key. But many Super Bowl marketers forget about mobile. Again, let’s talk about engagement. This time on Instagr … Read more
Gen We is earning allowance – and saving it too.
Photo by Alexis Brown on Unsplash Allowance is still a thing but it’s rarely a handout these days, according to a recent RoosterMoney survey. Seventy percent of U.S. parents gave their kids an average … Read more
Weekly Recap – February 2, 2018
Sunday is Super Bowl Day. Check out these sneak peaks of some highly anticipated spots. Chris Pratt does yoga. Wendy’s calls out McDonald’s for frozen beef, again. And Alexa loses her voice. DETAILS, … Read more
Healthcare Checkup – January 2018
Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to Healthcare Marketing Bingo to healthcare delivery trends and beyond, take … Read more
Weekly Recap – January 26, 2018
From social data to AI to customer advocacy, these are the trends worth pursuing in 2018. The goal is re-engagement. Game developers and retailers are excited about this news from Snapchat. First, mas … Read more
