Prepaid cards aren’t only for the unbanked and underserved. Millennial “power users” like to include general purpose reloadable (GPR) cards in their mix of traditional payment options, according to a … Read more

Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes. … Read more

It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marke … Read more

Dubbed the foodie generation, Millennials are redefining what it means to eat and entertain, thus changing food industry standards. As a consumer, Millennials are more likely to make purchasing decisi … Read more

Everyone seems to be talking about Millennials, including us. But don’t be surprised if brands begin to shift their attention to this generation’s younger sibling: Gen We. Also known as Generation Z, … Read more

The recession put the big freeze on credit cards. The risk of revolving credit and increased debt load proved a bit too much in the face of joblessness, inflation and underemployment. For a time, Capi … Read more

“Just one more episode,” says a young Millennial before they fall asleep. “To be continued?! I have to know how it ends,” cries another. “Want to watch a show?” a wife asked her husband three hours an … Read more

The act of binge watching has officially become a pop culture phenomenon. People are watching episode after episode after episode. In fact, they’re watching so many episodes that the idea of finishing … Read more

I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect gup … Read more