Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before b … Read more

It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased see … Read more

There’s more to like on Facebook now. There’s love. Awe. Even anger. Introducing reactions: when thumbs-up just doesn’t work. (Read: kittens!) Brands like Chevy, are already using reactions to prompt … Read more

Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables, including smart watches and fitness trackers. Not sure which one is r … Read more

Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever … Read more

It’s the age of the algorithm. Facebook has one. Twitter recently hopped on the algorithm train. Next stop, Instagram? Although the platform has yet to join in, some brands said they won’t mind it. In … Read more

Remember when wearing a pedometer was cool? Me too, and I’m a Millennial. Pedometers may be a thing of the past, but the idea behind them is not. In fact, it was just the beginning. Today’s wearables … Read more

In the digital age, search engine optimization (SEO) is a marketing technique on almost every brand’s mind, because almost every brand wants to appear on the first page of a search result. But only 10 … Read more

Fact: Eighty-two percent of smartphone users consult their devices when shopping at a store. Mobile also wins the most likely to be clicked award for search. What’s next? Social Media Times has some i … Read more

Want to boost engagement with your digital audience this year? Try influencers. The authenticity they wield can make them powerful brand advocates. Audiences trust influencers, and they come with an e … Read more