Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid promotion and infiltrating consumer feeds. According to CEB, users are turning to … Read article
Let’s be honest. We’ve all snapped a photo of our meals at some point. Maybe it was the creative latte art, the mouthwatering Italian style pizza or the chocolate lava cake dessert that we never want to forget. We’ve all … Read article
When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of … Read article
With more than 400 million active users, over 80 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience, notably mobile users. In short, it’s … Read article
Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered this space on the radio, with dedicated soap and detergent sponsors courting … Read article
Wearable technology. Printable chocolate. Dynamic brands pushed the marketing boundaries of fashion, food and more last year, embracing technology, digital channels and the traditional retail front. A recent Forbes article captured five emerging marketing trends that caught our attention. Take … Read article
Snapchat has become one of the best ways for me to keep in touch with my daughter in college. Now, she is an avid Snapchatter, much to the dismay of her roommate, whom she secretly snaps all the time. And … Read article
If your work computer didn’t come loaded with photo editing software, allow me to introduce you to PhotoGrid. PhotoGrid is a free app that’s great for any social media manager who wants to create a quick and original photo collage. … Read article
It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital. In repositioning their brand, we helped them be the first hospital in … Read article
Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s important to know how to market to this generation. They’ve been … Read article
It’s no secret. I’m a huge Beyoncé fan. Some may even call me obsessive-compulsive. Her influence is evident in the life-size poster that hangs in my living room, CDs in my bookshelves and assorted concert keepsakes. What’s not so obvious … Read article
To some people, LinkedIn is just a website where users document their work experience. To us, it’s much more. LinkedIn is a powerful resource that professionals use to market themselves. On the site, you can apply for jobs or let … Read article