Learning America’s mindset on money and spending is critical for planning a 2019 marketing strategy, especially for banks, credit unions, and other financial institutions. First, let’s talk about … Read more

The weather may have been mostly grey, but the Seattle SHSMD conference illuminated us four Brogan healthcare marketers in so many ways! Here are our 9 key takeaways: “Do more of what makes you h … Read more

Social-Lite A surreal social media experience. Want to cut back on social media consumption but aren’t willing to quit cold turkey? Try Binky, which offers streams, scrolls and swipes without connecti … Read more

Google. It serves our every search. Indulges our every inquiry. And even follows us where we go (on the internet of course). It even crawls brands’ sites and the content they produce: blogs, whitepape … Read more

Sorry, Not Sorry Nike’s Colin Kaepernick ad sparks consumer protests — and sales. Long known for its edgy ads, Nike upped the political ante by making Colin Kaepernick the face of its 30th Anniversary … Read more

Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week tha … Read more

Look Who’s Saving Now Consumers bolster the U.S. economy by saving more. It may have taken a Great Recession, but Americans are saving like never before. Their prudent ways have lingered well into the … Read more

Hopelessly Devoted to “Inbox Zero” Young, professional Millennials check their email more often than any other age group. For one-third of 25-34 year olds, the Sisyphean quest for “inbox zero” begins … Read more

Don’t Just Make Money, Brand. Make Me Proud. Shoppers are more loyal to purpose-driven brands. Recent research shows that many Americans have an affinity for purpose-driven brands. It goes deeper than … Read more

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning mul … Read more