Blog: Digital & Technology

Trends come and go, but these two seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. From … Read article

If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I enc … Read article

It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased see … Read article

Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables, including smart watches and fitness trackers. Not sure which one is r … Read article

Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever … Read article

Remember when wearing a pedometer was cool? Me too, and I’m a Millennial. Pedometers may be a thing of the past, but the idea behind them is not. In fact, it was just the beginning. Today’s wearables … Read article

In the digital age, search engine optimization (SEO) is a marketing technique on almost every brand’s mind, because almost every brand wants to appear on the first page of a search result. But only 10 … Read article

Budgeting can be hard. From recording receipts to monitoring bank accounts and making payments, keeping track of finances is hefty work. Maybe that’s why Americans aren’t so great at it. Budgeting is … Read article

“Just one more episode,” says a young Millennial before they fall asleep. “To be continued?! I have to know how it ends,” cries another. “Want to watch a show?” a wife asked her husband three hours an … Read article

The act of binge watching has officially become a pop culture phenomenon. People are watching episode after episode after episode. In fact, they’re watching so many episodes that the idea of finishing … Read article