Trends: Cause Marketing

Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with … Read article

Have you heard yet about The League of Extraordinary Women? I can’t tell you how excited I am about it. The League – a list compiled by Fast Company magazine – is made up of 60 high-profile women … Read article

I’ve always been a big fan of cause marketing, especially to reach women. Sure, we all love to get a sale price or cash back, but if the extra bang for our buck is a charitable donation, many of us ar … Read article

Listening to a friend’s house-decorating stories often means enduring a litany of woes: the rug that was too scratchy, the paint color that was too bright, the upholstery that cost a fortune, and on a … Read article

The evolution of the Barbie Doll has been drastic since it first hit the children’s toy scene in the late 1950s. Since its launch, Barbie has had to combat multiple lawsuits and negative press about t … Read article

Today is World Autism Awareness Day. That means for the next twenty-four hours, buildings and monuments around the world will be bathed in blue light. Among the places “lighting it up blue” are the Em … Read article

Like everyone else’s kids, my twelve-year-old daughter is crazy about The Hunger Games. She devoured the book trilogy and she’s been making plans for the big opening day for weeks. I myself have been … Read article

Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potentia … Read article

Not so long ago, if you wore a girdle, you didn’t want anybody to know it. Now girlfriends (including the Grand Girlfriend of them all, Oprah) love to dish about smoothing their muffin tops or roundin … Read article

Did you catch the Ozzy Osbourne “Colonoscopy Sweepstakes” spot on the Grammy’s Sunday night? Grand prize winner gets flown to New York for 3 nights in a luxury hotel overlooking Central Park, cash, an … Read article