Trends: Cause Marketing

END7 is a nonprofit organization that’s working hard to see the end of seven diseases by the year 2020. This movement hopes to stop the suffering of over half a billion children in the developing worl … Read article

Social media is playing a vital role in marketing for nonprofit organizations. Like any other business, nonprofits are taking advantage of the different benefits that social media provides such as rai … Read article

Brogan & Partners was honored last night at the 20th Annual Heroes of Breast Cancer Award ceremony with a philanthropy award for dedicating resources and talent to benefit the breast cancer cause. … Read article

Most women favor childhood immunizations to protect kids from serious diseases like polio, tetanus and measles. This is according to the latest survey of Brogan Talks to Women (BTTW), an informal comm … Read article

One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaki … Read article

In the late 1980s, the “Joe Camel” controversy made it all too clear that the tobacco industry was targeting kids as their future customers.  Ads for Camel cigarettes featured a hip cartoon camel … Read article

Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure … Read article

The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consume … Read article

In 1988, AIDS was a mysterious, terrifying and fatal disease.  Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real fa … Read article

It’s not every day, a female trailblazer like Sheryl Sandberg comes to town. As a leader at an ad agency that specializes in marketing to women and social media, I was excited to hear the Facebook COO … Read article