Trends: Brogan
4 ways a copywriter brainstorms creative ideas
In my time as copywriter at an advertising agency (exclusively Brogan & Partners), I’ve worked on accounts spanning all industries – healthcare, financial services, nonprofits, retail, etc. I’ve w … Read more
Introducing our “Creating Positive Change Challenge”
Whether it’s working with clients to promote messages that make a difference, fundraising for our clients’ causes or giving 5% of our profits back to the community, we pride ourselves on creating posi … Read more
How brands are showing solidarity with Ukraine
On February 24, Russian President Vladimir Putin launched an invasion into Ukraine – a country of about 40 million people. Since then, almost three million people have fled. However, experts in the Eu … Read more
How our St. Croix Mystery Trip turned into a surprise wedding
All year, our team puts forth their all for our clients and our community. We plan, we brainstorm, we write, design, schedule, report and repeat. Even on this year’s long-awaited Mystery Trip in St. C … Read more
7 things this copywriter has learned from her clients
Hi, I’m Kaitlynn and I’ve been a copywriter at Brogan & Partners for eight years. Throughout that time, I’ve worked on accounts that run the gamut – healthcare, financial services, government, non … Read more
Broganites are giving back, with gift cards totaling $10,000.
At Brogan & Partners, we give our all to our clients. And we give 5% back to our communities. Because our personal and professional passions are making a positive difference in people’s lives, we … Read more
Trusting your hospital.
Trust. A word we gravitate toward when we are uncertain and in need of reassurance. When we are tired, anxious and crave security. When we want someone or something we know we can count on. This was t … Read more
How consumers will (and won’t) be spending their summer.
Whether lockdown or no, consumers expect to modify their social behavior for the near term, per a new Brogan Talks to Women (BTTW) survey. Eight in 10 BTTW panelists plan to avoid crowds for a few mon … Read more
We donated $100 to 10 organizations supporting the black community. And you can, too.
On #blackouttuesday, Brogan & Partners posted a black square on our social media channels, but right away, we knew that wasn’t enough. We wanted to do something — anything — to heal our heartbreak … Read more
The Brogan Bunch: Staying connected during a pandemic.
On March 15, our office at 800 North Old Woodward closed. But come Monday, our virtual offices opened across metro Detroit (and even Ohio). With a team of 26, plus two new hires set to start, the deci … Read more